- Focus on benefits versus features
- Listen for unsolved problems
- Inspire confidence and innovation
- Make decisions based on your strategic goals
A library of 207 seminars by experts in all things UX design.
In Rise of the DEO, Maria Giudice and her coauthor explore the intersection of creativity and business smarts. They look at how and why this unlikely coupling produces leaders capable of solving our increasingly complex business problems.
At Warm Gun, Maria will lead a conversation that focuses on techniques, tactics, and intuitions that create stronger leaders. She’ll untangle the characteristics and qualities that distinguish great creative leaders. She’ll introduce you to today’s role models and rule breakers. Join us to uncover your own skills to build, revive, or reinvent the next generation of great companies.
PJ’s team recently transitioned from reactive, agency-like project work to a proactive, self-driven roadmap. They had to figure out a way to collaborate efficiently across 5 different disciplines—and a bunch of time zones—to make awesome products for their customers. And, they had to convince everyone else at Amazon to get with the program.
Find out from PJ how talking and listening can be the key to creating meaningful change. He’ll share everything his team learned about winning allies, building responsive systems and processes, and meeting the needs of a user base that spans the globe.
Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns.
Samuel shares strategies that help you stop hemorrhaging signups. You’ll learn to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.
Christina Wodtke has devoted her career to tackling monumental tasks. She’s helped grow companies like LinkedIn, Yahoo, and the New York Times. Nowadays she works with startups and entrepreneurs, sharing her strategies for success and inspiring them to pursue big goals and outlandish dreams.
Christina knows how to inspire diverse teams to work together, going all out in pursuit of a single, ultra-challenging goal. Hint: It’s not about to-do lists and accountability charts. How do you get your team to commit to bold goals? How do you stay motivated despite setbacks and disappointments? And is failure ever a viable option?
Christina Wodtke will demonstrate how she uses objectives and key results to help teams tackle and realize big goals in a methodical way, leaving nothing to chance. You’ll learn the beauty of a good fail and how regular check-ins can keep you on track to success.
Most startup designers focus on delighting customers with how their products look and feel. But if a product isn’t solving a problem or meeting a need, customers won’t care how pretty it is. So, how can design be used to help shape the core of products? And how can designers convince their teams to let them go beyond visual design?
Braden Kowitz will share his insights into what startups really need from designers, as well as his team’s “Design Sprint” process for rapid prototyping. You’ll learn how user research lets you move faster and take more risks. How to work at the right level of fidelity. And how ugly things can lead to great design.
Job candidates and potential employers send each other the wrong messages—Amy’s spent more than 25 years watching this happen. We assume companies know what they need and that our work speaks for itself. Those assumptions land us in situations where the expectations are unrealistic and maybe even impossible. But Amy’s experience has taught her how to avoid this disaster.
Amy will help you turn interviews into a discovery process that sets expectations and evaluates options. She’ll show you how to communicate your value, ask the right questions, and get the answers you need to land the right role. Avoid the wrong fit and love what you do.
Abi Jones has always been about independence. She’s been helping folks feel capable from the very beginning—when she taught third grade. Abi’s more recent work on the MySpace redesign team and her current gig as an interaction designer for Google Books support that same goal: giving people confidence to tackle the hard challenges.
She recently worked with a Google team to design a flexible, reliable feedback system. Abi was reminded that jumping into a pre-existing team is hard—especially when it’s a team of engineers and you’re a designer. How do you define your role and create a model that works? How far do you take a design before production? How do you give them the skills to continue once you leave?
In her debut presentation, Abi will share how creating and modeling product principles, scoping iteration, and trusting specialists (like writers) are all part of the magic. You’ll hear about the challenges that reshaped her process.