Experience Design Strategy

25 seminars, 20 instructors, and you.

Designing a cohesive experience requires a unique mix of collaboration, big-picture thinking, and attention to the tiniest of details. Hear how processes such as Agile, Lean, and strategic meeting design can help you create better products -- and have a happier team, too.

Headshot of Stephen Hay
Stephen Hay

Maintaining Simplicity

You’ll learn…

  • What simplicity means and how to watch for the human conditions that lure us to the dark side of complexity
  • How leaving content decisions until the end and adding features is like choosing a vehicle before knowing the route
  • Why the baggage that comes with designs, clients, designers, and developers doesn’t solve the right problems (yours)
  • How to use a three-step zero-based approach to achieve simplicity
Topics:
Headshot of Brad Frost
Brad Frost

Working With Atomic Design

You’ll learn…

  • Identify the basic design elements that make up your website
  • Use these elements to create smart, scalable, maintainable designs
  • Convince everyone back at the office to ditch ad-hoc design and embrace a pattern-based workflow
  • Unite disparate teams and departments to build designs that deliver a consistent experience across multiple platforms
Topics:
Headshot of Chris Risdon
Chris Risdon

Orchestrating Customer Touchpoints

You’ll learn…

  • Learn how to design experiences that take place over time and across platforms
  • Reimagine the customer journey holistically—not just as a single touchpoint
  • Synthesize best practices and methodologies from different disciplines
  • Use human experience mapping to create cross-functional collaboration within your organization.
Topics:
Headshot of Jared Spool
Jared Spool

Is Design Metrically Opposed?

You’ll learn…

  • What easily-collected analytics, like bounce rate and time-on-page, actually tell us about our users’ experiences
  • How we construct true KPIs that can predict the future patterns of users
  • Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how metrics can impact design
  • Why asking, “Would you recommend this?” isn’t an ideal way to measure brand engagement
Topics:
Headshot of Marc  Stickdorn
Marc Stickdorn

Service Design: Basic Tools and Insights

You’ll learn…

  • Journey mapping: effective tools to visualize experiences and ecosystems
  • Customer experience across channels: a deeper understanding of the importance of seamless experiences across channels and silos
  • Service ecosystems: how products and services are connected and how interactions within an organization can affect each other
Topics:
Headshot of Christine Perfetti
Christine Perfetti

Essential UX Techniques for Creating Delightful Products

You’ll learn…

  • Data-gathering techniques, including usability tests and field studies, to collect insights to inform your products
  • Quick research experiments, including 5 second tests and comprehension tests, that will help you vet product concepts and designs
  • Best practices for involving all stakeholders early in the design process
  • Tips for facilitating teamwork and collaboration on your product team
Topics:
Headshot of Chris Risdon
Chris Risdon

Using Experience Maps to Unite Teams

You’ll learn…

  • Visually capture what a holistic experience looks like for your product or service
  • Highlight the good, bad, and ugly of a user’s journey with your organization
  • Demystify data visualization so you can fold it into your work
  • Envision and communicate a more seamless experience for your customers
Topics:
Headshot of Bill DeRouchey
Bill DeRouchey

Designing Humanity into your products

You’ll learn…

  • Avoid the formal tone, creating an imbalance of power in the company-to-customer relationship
  • Take a step forward, creating slack in your relationship with customers, and learn why that’s key in having a solid brand
  • Show customers there are real people looking out for them, making the products they use
  • Be the most human when your customers are the most challenged and need the most help
Topics:
Headshot of Jared Spool
Jared Spool

Strike Up the Brand: How Smart Design Can Strengthen Your Brand

You’ll learn…

  • Recognize the two important outcomes of branding efforts -- affinity and dispositional returns
  • Understand why 'message' branding doesn't strengthen engagement, but 'experience' branding does
  • Understand the important role that user experience research plays in the design process for branding
  • Measure brand engagement to show the effects of a design
Topics:
Headshot of Joshua Porter
Joshua Porter

Social Design: Designing for the Social Lives of Users

You’ll learn…

  • Why creating powerful social software is not as simple as adding features like a "friends list" or a "product review".
  • How Flickr, Craigslist, and MySpace take advantage of social design principles, including the notion of designing for constant change.
  • How knowing a little about social psychology can go a long way toward providing valuable social environments.
  • How the most successful sites and applications balance personal value for users with the opportunity to provide social value for others.
Topics:

Analytics

1 seminar

Newest: Is Design Metrically Opposed?

1 instructor

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Atomic Design

1 seminar

Newest: Working With Atomic Design

1 instructor

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Content Strategy

1 instructor

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Measurement

1 seminar

Newest: Is Design Metrically Opposed?

1 instructor

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Mobile

2 instructors

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Navigation

1 seminar

Newest: Mobile Flowidity

1 instructor

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Progressive Enhancement

1 seminar

Newest: Maintaining Simplicity

1 instructor

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Skills

4 seminars

Newest: Hiring the Best UX Designers

4 instructors

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Team Management

1 seminar

Newest: Upgrading Your UX Team

1 instructor

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User Engagement

1 seminar

Newest: Defining a UX Design Strategy

1 instructor

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Users

1 seminar

Newest: The Complexity of Simplicity

1 instructor

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UX Skills

2 seminars

Newest: The Complexity of Simplicity

2 instructors

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