Writing and Content

15 seminars, 10 instructors, and you.

A constant amid shiny new technological capabilities is the written word, and it’s a vital part of UX design. Hear leading content strategists talk about organizing, writing, and publishing content for multi-channel viewing -- and how content strategy fits in your process, too.

Headshot of Margot Bloomstein
Margot Bloomstein

Combining Curation with Your Content Strategy

You’ll learn to…

  • How curated content will help you execute a content strategy
  • Why a solid point-of-view drives your strategy
  • Where automated publishing tools often work against you
  • Why storytelling cultivates content for your target audience
  • How to utilize storytelling techniques to craft the best experience
  • How to avoid trouble when curating
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Headshot of Ginny Redish
Ginny Redish

Writing Vibrant, Compelling Web Copy

You’ll learn to…

  • Effectively focus on your customers, not on your organization
  • Engage site visitors with a call to action and always with action verbs
  • Create vibrant copy in just fragments or in complete, grammatically correct sentences
  • Connect your plan for copy writing to this crazy new idea people are thinking about—content strategy
  • See where the conversation plays a key role in social media
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Headshot of Whitney Quesenbery
Whitney Quesenbery

Storytelling for UX

You’ll learn to…

  • Realize that good storytelling takes practice
  • Let stories persuade, by letting your audience think about something new
  • Understand why the most effective stories can happen in awkward places or at inopportune times, because we're simply always telling stories
  • Understand why details you choose to leave out of your story can be as important as those you choose to include
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Headshot of Kristina Halvorson
Kristina Halvorson

Content Strategy: Maximizing a Business Asset

You’ll learn to…

  • See content strategy (and its business value) defined and explained in plain language
  • Find out why so many web projects implode in the content development phase, and how to avoid those unnecessary costs and delays
  • Discover simple ways to introduce content strategy into your user experience design process
  • Learn about the easy-to-use tools to plan, create, and govern your online content
  • Get solid, practical advice on staffing and resource allocation for web editorial roles and responsibilities
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