Virtual Seminar

Championing Contextual Research in Your Organization

April 2012 90 minutes

You’ll learn to…

  • See field research as strong UX design tool
  • Advocate for the adoption of contextual research
  • Maximize the organizational impact of any research you do
  • Engage the rest of the organization in contextual research
Topics:

To the delight of UX designers everywhere, organizations today increasingly conduct user-centered research methods like surveys, focus groups, and usability testing.

But what can we learn beyond the office environment? Isn't user observation among the most powerful UX design research techniques we can do?

Yes! So Steve Portigal will describe the techniques, processes, and discussion points you can use to make it happen in your organization. And once you find out how to quell cultural or budgetary resistance to fieldwork, then you can create more analytical designs that make users jump for joy.

  • See field research as strong UX design tool

    You'll gain user insight before you need it.

    • Identify opportunities to learn about users
    • Conduct specialized interviews beyond just
  • Advocate for the adoption of contextual research

    You'll become a change agent in your organization.

    • Understand how markets and processes relate to one another
    • Discuss benefits and drawbacks for both stakeholders and users
  • Maximize the organizational impact of any research you do

    You'll start to establish research agendas from the get-go.

    • Integrate synthesis and analysis in any approved project
    • Create research outputs that are relevant to your stakeholders
  • Engage the rest of the organization in contextual research

    You'll make your process and outputs more visible.

    • Tackle entrenched belief structures with hands-on techniques
    • Involve teams in identifying patterns and themes

Empower your organization to embrace field research, and you'll be create stronger UX designs. So register for Steve's seminar today!