Conference Talk

Choosing Which Mobile Experience to Build

April 2014 90 minutes

  • Find out why mobile is something your company can’t afford to ignore
  • Hear the pros and cons of various approaches, including the implications of each
  • Get key mobile stats that will give your team fuel to make better, faster UX choices
  • Ask questions of your stakeholders — ones they’ll actually be able to answer
Topics:

By now, companies know they need to be “on mobile.” But should that experience be a native app, a mobile web app, or something in between?

The answer rarely is such a simple choice. And if you’ve ever entered into mobile discussions with a series of stakeholders, it may seem impossible to reach consensus.

Fortunately, Nate knows the business questions to ask, device constraints to consider, and UX trends for mobile that will help your company find its way.

  • Find out why mobile is something your company can’t afford to ignore

  • Hear the pros and cons of various approaches, including the implications of each

  • Get key mobile stats that will give your team fuel to make better, faster UX choices

  • Ask questions of your stakeholders — ones they’ll actually be able to answer

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