- Video Game Design
- Content-first UX Design
- Contextual Learning
- Flipping our Paradigm
Video games generate billions of dollars a year because of UX designers. There, we said it.
(Well, actually, Steph Hay said it. But we couldn’t resist repeating it!)
Great UX design influences one video game becoming a cultural icon while another lands in the $5 bin at GameStop. So what cues can we take from these popular games—and from this technology-driven industry that so closely parallels our own?
Steph is going to teach us about two: Content-first UX Design and Contextual Learning.
See popular video games whose character stories form the backbone of design, and whose flow teaches players to use the game while they’re playing it.
Then hear how Steph translated these two concepts to her work with Ben & Jerry’s, the Annie E. Casey Foundation, and FastCustomer.com—which resulted in fewer design iterations, more cohesive content, and higher levels of user engagement.
Video Game Design
- The economics, characteristics, and inputs/outputs of video games
- When "gamification" techniques (like badges) actually work
Content-first UX Design
- The value of writing real content before there’s an interface
- Why voice and tone at each interaction is vital to engagement
- The broad-to-narrow flow for introducing users to new content or interactions
- Why editing is so crucial to UX design (HINT: constraints are good!)
Flipping our Paradigm
- How to apply content-first UX design and contextual learning
- Case studies from Ben & Jerry’s, AECF.org, and FastCustomer.com
If you ever thought having final content before starting design was an impossible dream, you haven’t met @steph_hay. She’s worked with organizations of all sizes through a process that starts with writing real copy—and testing it for understandability—before doing any design.
In fact, she’s worked with us on this Content-first UX Design approach, and it’s been so successful that we wanted to share her with all of you. (But just for an hour!)
Steph has been an independent content strategy consultant since 2010. She also experiments with personal projects including MusicForWODs.com (playlists for CrossFit) -- which she grew to more than 20K Facebook fans in 12 weeks -- and a CrossFit profile site called Tougher.Me (want to be a beta tester?).
Her talks (in All You Can Learn) are UIE fan favorites, and you’ll soon see why -- if you’re looking for an energetic, refreshing, practical talk that’s fundamentally based on user experience design, this is it.