Virtual Seminar

Design as a Business Tool: From Research to Experience Roadmaps

October 2013 90 minutes

You’ll learn to…

  • Make a business-decision framework work for design
  • Utilize research to inform long-term decision making
  • Create a strategic roadmap using design tools
  • Map the design process to the business outcome
Topics:

Many a UX designer is challenged to produce a customer experience that drives more money, sign-ups, or pageviews. As a creative, achieving those ideal business outcomes can be daunting.

Well, that is, until you've heard Jason Ulaszek's words of wisdom.

Designers can influence where our organizations spend money and time to gain a stronger customer experience. And Jason has wrapped several of these UX tools and processes into a repeatable framework for designing great customer experiences in a more harmonious way.

Hear how storytelling can provide vital insights that remove politics and create a foundation for artifacts that inform business decisions.

  • Make a business-decision framework work for design

    • Conduct the "right" kind of research to answer 3 key questions
    • Inform a longer customer lifecycle using data gathered from research
  • Utilize research to inform long-term decision making

    • Think beyond today's digital products and services
    • Incorporate stakeholders and their feedback without derailing progress
  • Create a strategic roadmap using design tools

    • Facilitate discussions about opportunities and actions
    • Prioritize the outcomes of discussions in real-time
  • Map the design process to the business outcome

    • Tell the story of "Why" you are designing the way you are
    • Establish a shared understanding across your team

Register for this seminar if you:

  1. Struggle to connect research, design, and business
  2. Feel like you're spinning your wheels on design process
  3. Want tips on how to better "sell" or communicate your ideas

If you've ever struggled to answer business questions through design, then this seminar is for you.