- Consider ratings and reviews within the context of your goals
- Choose rating systems that encourage engagement
- Avoid common implementation mistakes
- Analyze results and communicate them to teams
When it comes to social design, product people focus on garnering the coveted 5-star ratings and positive reviews. After all, these are credible drivers of reputation both online and in app stores today.
But do you know which of those feedback loops encourage engagement from users of your product or application?
Find out by learning the benefits and drawbacks to various ratings systems, whether you want to increase sales on an e-commerce site or promote the visibility of your product. This seminar is going to help you choose, design, and implement effective rating and review systems.
Consider ratings and reviews within the context of your goals
You’ll think about which behaviors you want to elicit from users.
- See how Google Play and Amazon leverage their systems
- Define what is being rated in transparent ways
Choose rating systems that encourage engagement
You’ll discover that social objects are instrumental to social networks.
- Weigh the pro’s and con’s of elements like search, sort, and filter
- See great examples of organizations that employ ratings systems well
Avoid common implementation mistakes
You’ll prevent designs that inadvertently confuse users.
- Architect a usable system whether using stars, thumbs, or smiley faces
- Account for how individual and community ratings affect averages
Analyze results and communicate them to teams
You’ll understand what to read -- and what to ignore.
- Determine the effectiveness of ratings by reading specific metadata
- Make business cases for alternative design implementations
If you’ve ever thought there’s more to a 5-star rating than meets the eye, then Erin’s seminar is for you.
Erin explains what you'll learn in this 90‑second preview…
If you ever voraciously read the book Designing Social Interfaces or visited designingsocialinterfaces.com, then you've already been learning from Erin. And congratulations, because she's a pioneer of the kind of strategic, effective social design so many of us rely on to make decisions online.
In fact, while directing the Platform UX Design team at Yahoo!, Erin led the building of their Design Pattern Library. She also spearheaded the redesign of Yahoo's registration system and oversaw the redesign of the giant's Developer Network. In other words, the kinds of products you've probably used time and time again.
So why not keep learning from the best?