Virtual Seminar

Designing for Rating & Reviews

June 2012

90 minutes

  • Consider ratings and reviews within the context of your goals
  • Choose rating systems that encourage engagement
  • Avoid common implementation mistakes
  • Analyze results and communicate them to teams
Topics:

When it comes to social design, product people focus on garnering the coveted 5-star ratings and positive reviews. After all, these are credible drivers of reputation both online and in app stores today.

But do you know which of those feedback loops encourage engagement from users of your product or application?

Find out by learning the benefits and drawbacks to various ratings systems, whether you want to increase sales on an e-commerce site or promote the visibility of your product. This seminar is going to help you choose, design, and implement effective rating and review systems.

  • Consider ratings and reviews within the context of your goals

    You’ll think about which behaviors you want to elicit from users.

    • See how Google Play and Amazon leverage their systems
    • Define what is being rated in transparent ways
  • Choose rating systems that encourage engagement

    You’ll discover that social objects are instrumental to social networks.

    • Weigh the pro’s and con’s of elements like search, sort, and filter
    • See great examples of organizations that employ ratings systems well
  • Avoid common implementation mistakes

    You’ll prevent designs that inadvertently confuse users.

    • Architect a usable system whether using stars, thumbs, or smiley faces
    • Account for how individual and community ratings affect averages
  • Analyze results and communicate them to teams

    You’ll understand what to read -- and what to ignore.

    • Determine the effectiveness of ratings by reading specific metadata
    • Make business cases for alternative design implementations

If you’ve ever thought there’s more to a 5-star rating than meets the eye, then Erin’s seminar is for you.