Virtual Seminar

Designing with Scenarios: Putting Personas to Work

May 2011

90 minutes

  • What makes scenarios uniquely powerful as design tools
  • Know where scenarios can help you bring your design's key points to life
  • Use scenarios to help you imagine ideal design solutions
  • Use scenarios as silo busters, showing you how to bridge the different parts of a system or organization
  • Understand how scenarios can help drive your sketching and storyboarding
Topics:

Scenarios are the engine we use to drive our designs. A scenario tells us WHY our users need our design, WHAT the users need the design to do, and HOW they need our design to do it. A great set of scenarios captures the essence of the design we’re creating.

Compared to long-winded and impossible-to-read functional requirement specifications, when done well, scenarios are bite-sized adventures of our users. They put the design into context, giving us a tool to identify the critical functionality while they help us to decide quickly what can wait for a future release. They tell us what language to use and what the flow of the screens should be. They help us expand on what our products and services are all about.

Because scenarios are stories, they come to life for the team. They exploit a human desire: to tell and to hear stories. Armed with well-thought-through scenarios, your team will be ready to produce innovative designs that will put a ding in the universe.

How will designing with scenarios make you a hero?

  • A team at a medical device manufacturer looks at their recently compiled scenarios and suddenly sees several new markets they could easily move into—markets currently ignored by their competitors.
  • At an e-commerce retailer, simple scenarios revealed how their site’s registration process was a huge barrier. Within weeks, the team saw a 33% increase in sales and a significant decrease in abandoned shopping carts.
  • Another medical device company re-crafted their design process to include scenarios. The new approach cut their overall product development time in half, while dramatically increasing cross-team collaboration.

We’ve seen these stories dozens of times. Learn how scenarios can have this type of affect within your organziation.

  • What makes scenarios uniquely powerful as design tools

  • Know where scenarios can help you bring your design's key points to life

  • Use scenarios to help you imagine ideal design solutions

  • Use scenarios as silo busters, showing you how to bridge the different parts of a system or organization

  • Understand how scenarios can help drive your sketching and storyboarding