Fred is one of the smartest guys we know, especially when it comes to prototyping. (And we know a lot of guys.) At this year’s IA Summit in Memphis, he rocked the conference with a presentation on this topic and we knew, then and there, that we had to bring him to you.
He’s works for Evantage Consulting as a Senior User Experience Consultant, where he helps Evantage’s clients with their design and research strategy and rapid prototyping techniques. His expertise in training and applying Axure’s prototyping products has earned him the nickname of "Mr. Axure", but don't let that throw you—he knows his way around every other prototyping technique just as well.