Jeff Gothelf

Jeff Gothelf once spent six months on the road with a circus. Really, if he doesn’t show you the pictures during one of his presentations, ask him about it. You won’t be sorry.

But these days, Jeff is the ringmaster of lean UX, a methodology to reduce risk and minimize waste in product development. Jeff is the author of the excellent book, Lean UX and a Principal at the Neo Innovation Labs' NYC office.
So suffice it to say, Jeff is The Guy behind lean UX, and we couldn’t be more excited to have him here to teach you what he knows.

And part of what he knows came from his experiences as the UX director at He also spent time in interaction design and UX roles for Publicis Modem, WebTrends, and AOL.

Headshot of Jeff Gothelf
Jeff Gothelf

A 5-Year Review of Lean UX

You’ll learn…

  • Agile UX: reduce confusion on agile teams and aim for good, iterative, user-centric designs
  • The brain of the agile process: create a foundation for evidence-based decisions—what to build, why, and how much design work is required
  • Possible in almost every environment: Lean UX is a framework capable of shaping itself to fit your needs
  • Ready for you to adopt: learn 2–3 tactics to share with your team and make the shift to integrate Lean UX