Karen McGrane

If you've heard of "Content Strategy" then you're probably already familiar with Karen McGrane. After all, she's among content strategy's most vocal proponents and practitioners - let alone that she also specializes in UX design, information architecture, and interaction design.

So, in short, she's probably going to blow your mind.

Today, Karen is a managing partner at Bond Art + Science, and she teaches design management at the School of Visual Arts in NYC. Before these adventures, she founded the IA department at Razorfish, where she was VP and national lead for UX. Follow her on Twitter @karenmcgrane.

Headshot of Karen McGrane
Karen McGrane

Content in a Zombie Apocalypse

You’ll learn…

  • Accommodate a growing number of mobile-only audiences—and how data shows how they behave
  • Fight the "every mobile user is like me" assumption that plagues mobile design
  • Make content accessible, navigable, and publish-able across multiple devices
  • Create a mobile content strategy that works for the people in your organization—and your users, too
Topics:
Headshot of Karen McGrane
Karen McGrane

Adapting Ourselves to Adaptive Content

You’ll learn…

  • Using structured or adaptive content to get all of your content on mobile
  • Separating content and form (instead of repurposing designs from other platforms)
  • Writing content that’s flexible, reusable, and marked up with metadata
  • Evolving your CMS and editorial processes to support multi-channel publishing
Topics: