Voice and Tone: Creating Content for Humans
What You’ll Learn
- Nail your brand voice—and keep it consistent
- Determine your tone of voice
- Write content with personality
- Craft a practical style guide
Expert: Kate Kiefer Lee
OK, so if you love super boring presenters, you probably won’t enjoy Kate Kiefer Lee. After all, her energy and sense of humor already can be gleaned from the MailChimp copy so many of us have come to enjoy reading.
She works with creative, marketing, and editorial teams to find the customer and company stories that need telling—then writes them for human readability. As a result, she’s become a leading authority in helping organizations establish style or writing guides that are empathetic and realistic.
Before MailChimp, Kate worked as a magazine editor in Atlanta, where she lives with “giant dog and average-sized husband.” Find more about Kate on Twitter @katekiefer.