- Determine if “slow content” is right for your company
- Balance your brand voice with your users’ needs
- Pull users through content to encourage learning and discovery
- Help your users make decisions more confidently
Margot Bloomstein is one of the talented folks we turn to for this evolving, important idea of content curation.
She’s the principal of Appropriate, Inc., a brand and content strategy consultancy based just down the road from UIE in Boston. For more than a decade, she's partnered with retailers, universities, and other clients. Margot helps them to create brand-appropriate experiences and engage their target audiences. She’s a master at projecting key messages with consistency and clarity through both traditional and social media.
Margot is a popular voice at conferences. She was part of the inaugural Content Strategy Consortium. Margot speaks regularly on the evolution of content strategy within interactive agencies. We caught her recently at Confab and SXSW, but you might have also seen her at Web Content, Gilbane, or Web 2.0. Margot’s looking forward to Content Strategy Forum in London this fall.
Find her on Twitter at @mbloomstein.