Steve Mulder

Steve Mulder is VP, Experience Strategy at Isobar (formerly Molecular, an interactive agency headquartered in Boston), where he transforms customer insights and business and brand strategies into engaging online experiences that drive results. He also heads up the Emerging Interactions practice and helps organizations innovate on customer relationships using social media, social networking, rich interfaces, and other emerging digital trends. He is the author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web and a regular speaker at web conferences. He has 15 years of experience in digital strategy, customer research, information architecture, interaction design, and usability. He has brought his expertise to a wide range of companies, including Nokia, Philips, Adidas, Finish Line, TD Canada Trust, TripAdvisor, HumanaOne, Talbots, PC Connection, 3M, and Estee Lauder.

Headshot of Steve Mulder
Steve Mulder

The User is Always Right:
Making Personas Work for Your Website

You’ll learn…

  • Identify users by exploring each step in the persona creation process
  • Use personas to direct overall business strategy, prioritize features, and make detailed decisions about information architecture, content, and design
  • Apply qualitative techniques for creating personas and conduct user interviews
  • Create robust personas with new quantitative research methods such as surveys and log file analysis
  • Identify methods to segment audience into unique personas
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