- Prepare your Field Guide
- Build rapport with your users through listening
- Work with varying levels of experience and expertise
- Identify which techniques to use when any opportunity presents itself
Thanks to his endless fascination with culture, Steve has built a career on studying stuff, whether products or people. So it's no surprise that the tagline of his consulting business is "Discover and act on new insights." He is awesome at it!
In fact, Steve has helped companies like Hewlett-Packard, Sony, and Fisher-Price learn about their customers and themselves. His knack for seeing the connections between needs and solutions is a testament to his skill in study design, data analysis, and knowing which questions to ask.
So get ready for his pragmatic techniques for communicating the value of field research in your organization. He's the best teacher around. Check him out @steveportigal on Twitter.