- Ensure your personas pack a punch
- Lead purposeful, transparent interviews
- Channel personas through first-person stories
- Make UX design decisions differently
Combine a fascination with people and an obsession to communicate clearly and you’ve got the makings of a phenomenal UX researcher.
Now, throw in usability design experiences for organizations such as the National Cancer Institute and the New York Times, and ground-breaking research on democracy as a design problem for the Center for Civic Design, plus engaging interpersonal skills and you’ve got Whitney Quesenbery.
Whitney is an authority on gathering the user insights to “design products where people matter.” In fact, she’s authored three books on the subject. The most recent, A Web for Everyone, offers practical advice on making innovative and accessible sites. Storytelling for User Experience: Crafting stories for better design and Global UX: Design and research in a connected world help practitioners keep users in mind throughout the creative process. Follow Whitney’s practical UX advice anytime on Twitter @whitneyq.