You’ll learn to…
- Implement a proven methodology for participant recruiting
- Find participants who are invested in your designs
- Focus on behavior first
- Meet users you didn't know you had
Your team just grabbed the most convenient body to answer some questions about your design. How'd that work out for you?
Real user research—the kind that doesn't waste everybody's time—means finding qualified people whose feedback shapes your business. That involves a more strategic recruiting process; one that might be shorter and less budget-intensive than you think.
Fortunately, Dana Chisnell knows what it takes to get the right people for a research study, by using open-ended interviews with respondents instead of screening questionnaires. And in this seminar, she'll teach you her repeatable process for finding and interviewing real users to get great data.
As a result, your team will be able to learn faster, design better, and smile a whole lot more.
Implement a proven methodology for participant recruiting
- Keep the data collection human and flexible by considering variations on user profiles
- Expand your participant pool—without biasing it—using techniques like crowdsourcing
Find participants who are invested in your designs
- Ask open-ended questions that help you expand your understanding of who your users are
- Implement snowball recruiting to get more participants without more overhead
Focus on behavior first
- Prioritize motivations over demographic data (which aren't a proxy for user behavior)
- Discover variations in user profiles and how they influence behaviors you're trying to observe
Meet users you didn't know you had
- Understand where people start before they get to your design
- Hear case studies of organizations whose perspectives shifted when they got the right users in the room
Watch for this seminar if you:
- Would recruit your own research participants if it wasn't so painful and confusing
- Are sick of no-shows (especially after spending time scheduling interviews)
- Want to understand your users, their motivations, and their expectations
Want Dana’s secrets to recruiting users and increasing your show rates? You'll want to watch this seminar.
Dana explains what you'll learn in this 90‑second preview…
Recruiting doesn’t need to be hard and doing it yourself has great value. Don’t believe us? Well, we’ve asked someone we consider to be the expert in usability testing to help you tackle this part of the process – Dana Chisnell.
Dana is the co-author of the must have book on user research testing, The Handbook of Usability Tesing 2nd edition . Though much of the Handbook is about the process of usability testing, one of the major updates in the book from the first edition are about recruiting participants for usability tests.
Dana is an independent usability consultant and user researcher who founded Usabilityworks in San Francisco, CA. She has been doing usability research, user interface design, and technical communications consulting and development since 1982.
Dana took part in her first usability test in 1983 while she was working as a research assistant at the Document Design Center. It was on a mainframe office system developed by IBM. Since then, she has worked with hundreds of study participants, for dozens of clients, to learn about design issues in software, hardware, web sites, online services, games, and ballots (and probably other things that are better forgotten about). She has helped companies like Yahoo!, Intuit, AARP, Wells Fargo, E*TRADE, Sun Microsystems, and RLG (now OCLC) perform usability tests and other user research to inform and improve the designs of their products and services.