Virtual Seminar

Persuading Your Users through Visualization: The Quest for Emotional Engagement

November 2011 90 minutes

You’ll learn to…

  • Make complex information easy to understand with interactive models
  • Wield basic graphic design skills that anyone can use
  • Visualize dynamic information
  • Use metaphors and stories to make sense of complicated information
Topics:

Technology helps us be better. It’s encouraging us to exercise more or eat right. It monitors our medications to ensure we’re getting the best results. And it helps us develop better techniques to manage our productivity. However, all this doesn’t happen by itself. To be effective, our designs must engage our users on an emotional level.
Designer extraordinaire, Stephen P. Anderson, will show us how to achieve that emotional engagement. You’ll discover the core properties of what it takes to connect with your users. With wonderful, yet common, examples, Stephen will break down the underlying concepts and reconstruct them. Applying core psychological and persuasive concepts, you'll bring out a rewarding experience for every user.

  • Make complex information easy to understand with interactive models

    Stephen will help you see patterns of information with new eyes. He’ll show you some simple techniques that make a world of difference in some common examples.

  • Wield basic graphic design skills that anyone can use

    You can do more than dress up your data. With attributes like form, color, and spatial positioning, you can present your information in useful and engaging ways.

  • Visualize dynamic information

    Stephen will show you how to break down examples of complex information with techniques like identifying redundant information and replacing some information with visuals. He'll show you how to reconstruct those same examples in a visual way that even a 5-year old understands.

  • Use metaphors and stories to make sense of complicated information

    You’ll see how to create a visualization for your audience that makes sense of a problem. Some simple steps can inform, converse, or persuade. You’ll help your users make informed decisions.