You’ll learn to…
- Form a search implementation strategy around your customer's mission (and why that's the fastest way to success)
- Find a hidden resource on your server that shows you exactly how to make search more effective
- Understand why focusing on "searchers" is a design strategy that gets teams into trouble
- Put together your own Search benchmark test, that will give you regular feedback on how well you're doing
Nobody wakes up in the morning with a smile on their face, thinking "Oh Boy! Today I'm going to search a huge web site!" Instead, they arrive at your web site with the simple goal to find something on your site that's important to them. If they find it, whether they search or not, they'll be happy. When they don't, frustration follows.
Teams often turn to a sophisticated built-in Search capability to help their users find what they seek. However, our research has shown that technological magic isn't going to make the users successful. Instead, it's a simple understanding of what the users are seeking and how they look at it.
Form a search implementation strategy around your customer's mission (and why that's the fastest way to success)
Find a hidden resource on your server that shows you exactly how to make search more effective
Understand why focusing on "searchers" is a design strategy that gets teams into trouble
Put together your own Search benchmark test, that will give you regular feedback on how well you're doing
As often happens, when we insert real research into our thinking, we smash some important myths to smithereens. You'll find out that there is no such thing as users who will only Search. You'll see how the home page isn't where people are searching from (and why that changes your entire Search strategy). And you'll see how Search is more related to the links on your site than you ever imagined.
Be prepared to see how Search fits into your site in an entirely new way. Not only will you come away with solid insights from the most up-to-date research, you'll be chomping at the bit to start making improvements right away. And you'll be on your way to the world of User Happiness.
For solid insight you can put to use right away, register today!
Jared explains what you'll learn in this 90‑second preview…
Jared Spool took UX to a new level in 1988 when he launched UIE. And by, "to a new level," we mean "validated UX as a vital component of our work, then spent the next 25 years conducting research and writing tirelessly to keep validating it."
Fortunately, for users everywhere, his continued efforts are still paying off.
Jared often can be found onstage, where he captivates crowds with stunning data that reveal how UX can affect a company’s bottom line. He's helped thousands of companies worldwide to increase their profits, identify interaction failures, and integrate UX research and design into their product development cycles.
Reaching designers is a priority, too—aside from these virtual seminars, Jared and the UIE team organize annual conferences chock full of hands-on, practical workshops led by the best industry minds around.
One last thing: Jared is a masterful storyteller with a seemingly endless supply of energy and practical advice, too. He rarely takes the spotlight for our virtual seminars, so this will sell out fast—snag your spot now.