Virtual Seminar

The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization On the Same Page 

Sunday, February 21 90 minutes

1:30pm ET / 12:30pm CT / 11:30am MT / 10:30am PT

  • Guide your execs away from traditional market segments, instead grouping the users by their needs
  • Get all the execs to agree on project priorities, with the help of an old trick: the weighted matrix
  • Create design maps that collect design ideas while pointing out trouble points, all within a few hours.
Topics:

In the Twitter stream during the live event:
"There's an entire eComm team at my company who should see this presentation."
"Buy the recording of this #uievs. I'm going to listen to it over every time a client asks for personas. Awesome value!"
"Really enjoyed the webinar today on Ad Hoc Personas. Lots to think about and still more to act on. I cannot wait!"
"The sessions were great. We used them to build synergy with the team in areas we want to learn more about, and in some cases, common language to use when discussing things like faceted search." - Caroline Z.

  • Guide your execs away from traditional market segments, instead grouping the users by their needs

  • Get all the execs to agree on project priorities, with the help of an old trick: the weighted matrix

  • Create design maps that collect design ideas while pointing out trouble points, all within a few hours.

Tamara's Ad Hoc Personas will help you get your team and your stakeholders on the same page from the very start.