You’ll learn to…
- Evaluate your users' intent quantitatively.
- Do a pattern analysis to select and prioritize both metadata attributes and content types.
- Uncover patterns to predict and plan for the future of your site's content.
- Put tools in play, like Google Analytics (it's free!) as one example, to handle your site search analytics.
- Set up and run simple reports and queries to get you started towards better dialogue with your customers.