Copywriting

Headshot of Ginny Redish
Ginny Redish

Writing Vibrant, Compelling Web Copy

You’ll learn to…

  • Effectively focus on your customers, not on your organization
  • Engage site visitors with a call to action and always with action verbs
  • Create vibrant copy in just fragments or in complete, grammatically correct sentences
  • Connect your plan for copy writing to this crazy new idea people are thinking about—content strategy
  • See where the conversation plays a key role in social media
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