User Research

Conduct interviews, watch users' navigation and behavior, and analyze existing analytics for conversion data you can use to make UX decisions. These are just a few user-research techniques discussed in a variety of engaging seminars that apply to all of us who work in the web.

Headshot of Leah Buley
Leah Buley

Hunches, Instincts, and Trusting Your Gut

You’ll learn…

  • Assess the effectiveness of layout, typography, messaging, and more by looking at the hierarchy of information
  • Achieve maximum simplicity and conceptual coherence by looking at elements that feel out of place and asking yourself why
  • Examine the success of calls to action and ask, “What can I, the UX designer, do next?”
Headshot of Christine Perfetti
Christine Perfetti

Essential UX Techniques for Creating Delightful Products

You’ll learn…

  • Data-gathering techniques, including usability tests and field studies, to collect insights to inform your products
  • Quick research experiments, including 5 second tests and comprehension tests, that will help you vet product concepts and designs
  • Best practices for involving all stakeholders early in the design process
  • Tips for facilitating teamwork and collaboration on your product team
Headshot of Cyd Harrell
Cyd Harrell

Using Metaphors to Create Better Personas

You’ll learn…

  • Metaphors and playful linguistic techniques you can use to better interpret data faster
  • What differentiates trivial information from substantive persona research data
  • How to write personas with brevity so they become memorable to your team
  • Versatile techniques that can replace weeks of tedious data analysis and cataloging
Headshot of Steve Mulder
Steve Mulder

The User is Always Right:
Making Personas Work for Your Website

You’ll learn…

  • Identify users by exploring each step in the persona creation process
  • Use personas to direct overall business strategy, prioritize features, and make detailed decisions about information architecture, content, and design
  • Apply qualitative techniques for creating personas and conduct user interviews
  • Create robust personas with new quantitative research methods such as surveys and log file analysis
  • Identify methods to segment audience into unique personas
Headshot of Kate Gomoll
Kate Gomoll

Field Studies: The Ultimate Tool in Your Usability Toolbox

You’ll learn…

  • Plan, set up, and run a field study, from getting buy-in to communicating results
  • Determine user groups to observe through collection of demographic information, customer lists, data from outside market research firms, surveys, and screeners
  • Efficiently observe and interview users to gather the most pertinent data
  • Collect and analyze solid user data to determine “what is” and “what could be”
  • Use process storyboards, user data posters, artifacts, photos, and workflow diagrams to create compelling, useful deliverables from the mountains of user data collected from field studies
  • Sell the field research process within your organization and convince key stakeholders of the importance of user research