User Research

Conduct interviews, watch users' navigation and behavior, and analyze existing analytics for conversion data you can use to make UX decisions. These are just a few user-research techniques discussed in a variety of engaging seminars that apply to all of us who work in the web.

Headshot of Leah Buley
Leah Buley

Hunches, Instincts, and Trusting Your Gut

You’ll learn…

  • Assess the effectiveness of layout, typography, messaging, and more by looking at the hierarchy of information
  • Achieve maximum simplicity and conceptual coherence by looking at elements that feel out of place and asking yourself why
  • Examine the success of calls to action and ask, “What can I, the UX designer, do next?”
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RECORDED LIVE AT UI19
Headshot of Christine Perfetti
Christine Perfetti

Essential UX Techniques for Creating Delightful Products

You’ll learn…

  • Data-gathering techniques, including usability tests and field studies, to collect insights to inform your products
  • Quick research experiments, including 5 second tests and comprehension tests, that will help you vet product concepts and designs
  • Best practices for involving all stakeholders early in the design process
  • Tips for facilitating teamwork and collaboration on your product team
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Headshot of Cyd Harrell
Cyd Harrell

Using Metaphors to Create Better Personas

You’ll learn…

  • Metaphors and playful linguistic techniques you can use to better interpret data faster
  • What differentiates trivial information from substantive persona research data
  • How to write personas with brevity so they become memorable to your team
  • Versatile techniques that can replace weeks of tedious data analysis and cataloging
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Headshot of Steve Mulder
Steve Mulder

The User is Always Right:
Making Personas Work for Your Website

You’ll learn…

  • Identify users by exploring each step in the persona creation process
  • Use personas to direct overall business strategy, prioritize features, and make detailed decisions about information architecture, content, and design
  • Apply qualitative techniques for creating personas and conduct user interviews
  • Create robust personas with new quantitative research methods such as surveys and log file analysis
  • Identify methods to segment audience into unique personas
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Headshot of Kate Gomoll
Kate Gomoll

Field Studies: The Ultimate Tool in Your Usability Toolbox

You’ll learn…

  • Plan, set up, and run a field study, from getting buy-in to communicating results
  • Determine user groups to observe through collection of demographic information, customer lists, data from outside market research firms, surveys, and screeners
  • Efficiently observe and interview users to gather the most pertinent data
  • Collect and analyze solid user data to determine “what is” and “what could be”
  • Use process storyboards, user data posters, artifacts, photos, and workflow diagrams to create compelling, useful deliverables from the mountains of user data collected from field studies
  • Sell the field research process within your organization and convince key stakeholders of the importance of user research
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