You’ll learn to…
- Ensure your personas pack a punch
- Lead purposeful, transparent interviews
- Channel personas through first-person stories
- Make UX design decisions differently
You already know that personas are a tool, not a goal. But involving stakeholders in the creative process and evolving personas throughout the project lifecycle can be, well, challenging.
So if you want to use personas more fully, where do you start?
With Whitney Quesenbery, of course! She'll show you the Characteristics of Effective Personas and describe how to use them for improving user experiences. You'll learn to bridge research with design, lead collaborative brainstorming activities with teams, and build products that users will love.
Ensure your personas pack a punch
You'll see how stories can complement, expand, and explore persona data.
- Describe experiences using context, motivation, and emotion
- Find out how personas can inspire usability test scenarios
Lead purposeful, transparent interviews
You'll get meaningful answers from your users to enlighten teams and stakeholders.
- Conduct effective interviews with role play and exploration techniques
- Discuss learnings openly, with the entire team, to identify patterns and gaps in personas
Channel personas through first-person stories
You'll recognize empathy as a vital element to user experience design.
- Write stories that describe personas' desires, reactions, and histories
- Lead group workshops to define tasks and expected paths for each persona
Make UX design decisions differently
You'll balance business needs and constraints with personas' goals.
- Vet a feature's value against persona goals and resource availability
- Recruit and involve representative users in the feature prioritization process
Give your users a seat at the table by weaving personas into your daily work. Register today to learn how, and take advantage of a special offer.
Whitney explains what you'll learn in this 90‑second preview…
Combine a fascination with people and an obsession to communicate clearly and you’ve got the makings of a phenomenal UX researcher.
Now, throw in usability design experiences for organizations such as the National Cancer Institute and IEEE plus engaging interpersonal skills and you’ve got Whitney Quesenbery. Whom you do NOT want to miss.
Whitney is an authority on creating “designing products where people matter.” In fact, she’s authored two books on the subject—Storytelling for User Experience: Crafting stories for better design and Global UX: Design and research in a connected world—to help practitioners keep users in mind throughout the creative process. And later this year keep an eye out for Universal Design for Web Accessibility, also being published by Rosenfeld Media. Follow Whitney’s practical UX advice anytime on Twitter @whitneyq.