Designing Usable Categories with Card Sorting

How Card Sorting Transforms Projects

You've seen the pictures: conference-room walls covered in groups of index cards and people wielding markers. It’s the scene of a card sort, a technique that helps teams understand how people think about content and categories.

But what does card sorting entail, and how could it work in your organization?

Get those answers and more from Donna Spencer, who will prepare you to run card sorts with your team. You’ll learn to analyze the results and apply the outcomes effectively to build more usable websites for your audience.

Decide when to conduct a card sort

You'll find out when card sorting is useful -- and when it isn't.

• Define what you want to learn by setting specific learning goals
• Select which data you'll need to gather to achieve those goals

Plan and lead collaborative card sorts

You'll develop a laser-focus on expected digital or real-world scenarios.

• Choose the content that will yield the *right* amount of data
• Structure sessions to facilitate problem-solving

Analyze data for similarities and differences

You'll recognize patterns in your team members' approaches.

• Identify the shared language your team is using
• Discover which patterns emerge in data, design, and team approach

Apply the same method in other contexts

You'll prioritize more effectively across all kinds of projects.

• Learn new tools for grouping data on content-heavy websites
• Conduct simple, 2-dimensional sorting exercises

This is a must-listen seminar for anyone who's responsible for organizing content for users. So if that's you, then register now!