You’ll learn to…
- Provide and maintain a consistent scent of information to help your site rank well
- Understand what makes users click on a search listing
- Determine the effectiveness of your site’s information architecture with simple usability tests
Your users' experience is a fluid event that frequently starts someplace like Google and, if you're lucky, ends with them accomplishing their objective at your site. The goal is to make that event seamless and as natural as possible. Unfortunately, few sites achieve that.
This webinar will help you bridge the gap between the web search engine and your site. You'll learn techniques and tricks that will increase conversions, satisfaction, and your users' success.
In this fun 90-minute session, Shari will show you how to ensure your site’s search listings and corresponding landing pages satisfy the goals of your users. She'll describe the different mental models that searchers have and what your design needs to do to match them. You'll learn solid techniques to increase the qualified search engine traffic coming to your site and make sure the site is following through to turn leads into success.
The web is filled with a ton of misinformation about what works and what doesn't work in the world of search engine optimization. Shari has spent years researching what really works and what is just unfounded myth when it comes to getting users to your site. She will introduce you to the 4 essential building blocks of successful search engine optimization – building blocks that are applicable to all search engines, including your own site's search engine.
You'll see how Shari's philosophy of People First, Search Second can drive your design strategy for optimal business results. Shari believes that you shouldn't be optimizing for search engines -- you should be optimizing for the people who use the search engines. This basic change in mindset brings usability to the forefront in any search engine optimization program, just where it belongs.
Remember: SEO is not about optimizing for search engines, it's about optimizing for people who use search engines.
Provide and maintain a consistent scent of information to help your site rank well
Understand what makes users click on a search listing
Determine the effectiveness of your site’s information architecture with simple usability tests
Shari explains what you'll learn in this 90‑second preview…
It's not an accident we turned to Shari Thurow when we wanted to talk about how to optimize a site's usability to produce great search results. She's the leading expert on what it takes to make a web site be search-engine friendly, enhancing the user's experience. Since 1995, she's been helping clients all over the world get top rankings AND improve their business objectives. As Founder and SEO Director at Omni Marketing Interactive she's worked with organizations like AOL, ABC News, Expedia, HSBC, Microsoft, Yahoo, WebMD, and the National Cancer Institute—not an easy group to impress, but she's done it.
It doesn't hurt that we fell in love with her new book, When Search Meets Web Usability, which she co-wrote with Nick Musica. Her previous book, Search Engine Visibility, is also a favorite on our bookshelf. (And not only ours, since it's been translated into French, Japanese, Korean, Polish, and Russian—people all over the world have made this their go-to book for down-to-earth SEO techniques.)