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OKRs and You

June 24, 2016
by Adam Churchill

Objectives and Key Results (OKRs) are a powerful management strategy that companies as large as Alphabet (Google) and Intel use to align their efforts across teams to reach business goals.

So, what are they? Begin by defining a qualitative objective. The objective is your big idea, the brass ring. Your key results are the quantitative measures you need to reach to support your objective. Key results are not tasks. They are signs and metrics that place you on the right track. Focus on only one objective and attach no more than three key results to reach each quarter. Unite the company around them, and let the results define your success.

Do fewer things and do them better:

  • Meet each week with your team to review if the group is taking care of what matters.
  • Schedule how you'll meet your goals, and help teams prepare for what you are doing.
  • Build dedication to goals and the team.
  • Celebrate on Fridays with demos and check-ins. Let teams share their progress, from business development and sales to design and engineering.
  • Communicate your goal and the OKRs each week with team status emails.