Building Consensus by Mapping Experiences

Business strategy is evolving into a more inclusive, customer-centric practice that incorporates creative, as well as analytical, teams. Designers are on the forefront of these changes and can broaden their role from researchers and creative professionals to facilitators and leaders who change the purpose and place of design in an organization.

Designers have many tools that they can draw from to align cross-functional teams and stakeholders to a singular vision for a product or strategy. Jim will discuss how Design Thinking, Lean UX, and Mapping Experiences are just a few methods that designers can use to lead strategic conversations toward customer-centric solutions.

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Discussion Prompts for Your Team:

• Do we know our what our customers’ experience is? If not, what can we do to learn more about it?
• What is the value our product provides to our customers?
• If we don’t already have an alignment diagram, what information would we need to gather to create one?
• Who should create the diagram and facilitate the discussion around it? Who should be a part of that discussion?
• How do we make sure we take action and move forward with the best ideas that come out of the mapping discussion?