June 2 12:00pm ET
How to Improve Your Product Design with Game Thinking
with Amy Jo Kim
Entrepreneur, startup coach, and social game designer, Amy Jo Kim will look at strategies that you can use to convert new visitors into repeat customers. Amy Jo uses a four-stage framework to define the user journey, from Discovery to Onboarding, Habit Building, and Mastery.
Once a new product or feature has been successfully introduced to users during the onboarding phase, the next step in the user’s journey is habit building. How can we create products that customers will integrate into their daily lives and activities?
Amy Jo will discuss:
- Strategies you can use to create habit building experiences
- How research plays a key role in defining and shaping the user journey
According to Amy Jo’s research, it takes three weeks for users to make a habit out of a product. She calls it Day 21, and it is a critical target that you should be aiming for.