Culture is everywhere we look, and (perhaps more importantly) everywhere we don’t look. It informs our work, our purchases, our usage, our expectations, our comfort, and our communications. We hear a lot about cultural factors but what does that really mean?
For our work, we think of culture as a lens. By looking through this lens, we understand how we’re different than the disciplines we collaborate with or the values our users hold. Steve will explore the ways we experience, observe, and understand diverse cultures to foster successful collaborations, usable products, and desirable experiences.
Lead valuable interviews by empathizing with and observing participants.
Recognize when your perceptions are clouding your analysis of data.
Create insights in a collaborative process, without jumping straight to solutions.
Push your brainstorming exercises to consider all possibilities.
You’ll discover how your users’ culture helps you innovate great new stuff, instead of just fixing problems you already know exist. Steve will show you a panorama of different cultures, from organizations to regions, that can inform how you collaborate with and design for users, colleagues, and vendors.