- Make a business-decision framework work for design
- Utilize research to inform long-term decision making
- Create a strategic roadmap using design tools
- Map the design process to the business outcome
Ever heard of UX for Good? It's an annual social-good design event we absolutely love, and Jason Ulaszek founded it. That marriage of entrepreneurial spirit and UX expertise makes him a sought-after expert on connecting creative with business.
But more than that, he's just a riot. Seriously, this man's energy is matched only by his uncanny ability to describe complex topics in simple terms. (Exceptional, in other words.)
By day, Jason's business acumen comes in handy as EVP of customer experience at Manifest Digital in Chicago, where he leads project teams and raises brand awareness for his clients. He's known for pushing folks to think differently about their opportunities and processes -- and he'll soon inspire you to do the same. He's also an adjunct faculty member in the HCI Masters program at DePaul University, and you'll be referencing his teaching for years to come.
Get brain nuggets from him on Twitter @webbit.