Margot Bloomstein

Margot Bloomstein is one of the talented folks we turn to for this evolving, important idea of content curation.

She’s the principal of Appropriate, Inc., a brand and content strategy consultancy based just down the road from UIE in Boston. For more than a decade, she's partnered with retailers, universities, and other clients. Margot helps them to create brand-appropriate experiences and engage their target audiences. She’s a master at projecting key messages with consistency and clarity through both traditional and social media.

Margot is a popular voice at conferences. She was part of the inaugural Content Strategy Consortium. Margot speaks regularly on the evolution of content strategy within interactive agencies. Find her on Twitter at @mbloomstein.

Headshot of Margot Bloomstein
Margot Bloomstein

Combining Curation with Your Content Strategy

You’ll learn…

  • How curated content will help you execute a content strategy
  • Why a solid point-of-view drives your strategy
  • Where automated publishing tools often work against you
  • Why storytelling cultivates content for your target audience
  • How to utilize storytelling techniques to craft the best experience
  • How to avoid trouble when curating