Information architectures are all around us. They can be found in the websites we use, the apps and software we download, the printed materials we encounter and even the physical places that we spend time in. Abby Covert shows you that Information architecture, or IA for short, is the way in which the parts of something are arranged to make sense as a whole. A good information architecture is invisible, allowing the content and interaction to shine, but a poor information architecture stands out like a sore thumb and can be a major distraction for your users. In this set of lessons from Abby for the All You Can Learn Library, we will dive into what it means to work on an information architecture and how to know when yours is working for or against you and your users.
Watching all 7 videos will take less than 20 minutes and you’ll be armed with the foundation and vocabulary you need to contribute to the discussions your organization is having about its Information Architecture.
Getting Started 1 mins 38 secs
In this set of lessons for the All You Can Learn Library, Abby Covert dives into what it means to work on an information architecture and how to know when yours is working for or against you and your users.
What is Information? 2 mins 23 secs
Information is not the text and graphics that are on that website, but instead the story the user leaves with about that company and it’s offerings.
What about Data and Content? 3 mins 34 secs
Our world is made of content. We use the datasets we have access to as we interpret what that content means to us.
What is architecture? 3 mins 26 secs
Think about architecture as the structure or container that our content is presented through.
Can you see an information architecture? 3 mins 26 secs
Everything users see is impacted by your information architecture. Whether it is the menu system they used to get to where they are or the search results that their term reveals. IA is all around us.
How does IA relate to user experience? 4 mins 24 secs
An experience, digital or physical, simple or complex, relies not just on the content, but also on the structure to indicate to users where they can go and what they should expect when they get there.
Who practices IA? 3 mins 41 secs
IA is just not something one person can often tackle alone, though it's a good idea to delegate someone (or a whole team) to facilitate the process of determining the IA.
With a proven track record in establishing user-centric practices in a variety of creative environments, Abby also has a reputation for stellar information architecture work in a variety of consulting contexts.
Abby helped teams at Nike to improve their Business-to-Business selling process by providing information architecture consulting services. She worked with the team redesigning the menu system for the International House of Pancakes, resulting in a 3.6% increase in sales per store implementing the new menu. And she spearheaded the creation of a user-experience planning practice within DraftFCB, a global integrated advertising agency based in Chicago, just to name a few of her amazing accomplishments.
Abby prides herself on being an active organizer and mentor within the design community. She holds credit for inventing World Information Architecture Day. World IA Day 2014 served 24 locations and more then 2500 attendees globally. Abby was recently elected as the President of the Information Architecture Institute.