Virtual Seminar

Typesetting Body Text

October 2015

87 minutes

  • Explore why body text typesetting is worth your time, attention, and budget
  • Recognize the forces in type and typography
  • Make compositional decisions based on body text
  • Embrace the challenges of responsive design
Topics:

Typesetting body text for the web is challenging. It’s a complicated, expensive process that contradicts the fundamental principles of typography. But doing it well fortifies your brand, earns trust, and clarifies your message.

Body text acts as an anchor that makes other design decisions easier. Hone your typesetting practices with specific tips and an overview of the scope, dependencies, and effects of typographic decisions.

  • Explore why body text typesetting is worth your time, attention, and budget

    • See how well-designed body text can make a huge difference in your content
    • Understand the components of different body text attributes, including typeface, size, and measure
  • Recognize the forces in type and typography

    • See how focusing your efforts on body text can simplify entire compositions
    • View demos showing the characteristics of a good body text font, including sturdy shapes, even color, and active texture
  • Make compositional decisions based on body text

    • Start your research with body text to make better compositional decisions
    • Base visual decisions on what complements the text block
  • Embrace the challenges of responsive design

    • Learn how the frameworks we use help us understand readers’ contexts
    • Scout for tools that show multiple contexts—such as conflicts between typographic decisions and the containers or the ontext of a layout

Attend this seminar if you want to:

  • Make sure responsive layouts look good across contexts
  • Make room for fonts in your performance budget
  • Choose compatible typefaces for body texts
  • Learn business reasons to invest in typesetting

Responsive web design is fundamentally difficult. We don’t have the tools to operate in all the dimensions our work lives in. This prevents us from making good decisions. In this seminar Tim shows you opportunities to focus on your design process and why the search for better tools is so important. Join Tim to learn a more meaningful and useful approach to typesetting.