- Explore why body text typesetting is worth your time, attention, and budget
- Recognize the forces in type and typography
- Make compositional decisions based on body text
- Embrace the challenges of responsive design
Typesetting body text for the web is challenging. It’s a complicated, expensive process that contradicts the fundamental principles of typography. But doing it well fortifies your brand, earns trust, and clarifies your message.
Body text acts as an anchor that makes other design decisions easier. Hone your typesetting practices with specific tips and an overview of the scope, dependencies, and effects of typographic decisions.
Explore why body text typesetting is worth your time, attention, and budget
- See how well-designed body text can make a huge difference in your content
- Understand the components of different body text attributes, including typeface, size, and measure
Recognize the forces in type and typography
- See how focusing your efforts on body text can simplify entire compositions
- View demos showing the characteristics of a good body text font, including sturdy shapes, even color, and active texture
Make compositional decisions based on body text
- Start your research with body text to make better compositional decisions
- Base visual decisions on what complements the text block
Embrace the challenges of responsive design
- Learn how the frameworks we use help us understand readers’ contexts
- Scout for tools that show multiple contexts—such as conflicts between typographic decisions and the containers or the ontext of a layout
Attend this seminar if you want to:
- Make sure responsive layouts look good across contexts
- Make room for fonts in your performance budget
- Choose compatible typefaces for body texts
- Learn business reasons to invest in typesetting
Responsive web design is fundamentally difficult. We don’t have the tools to operate in all the dimensions our work lives in. This prevents us from making good decisions. In this seminar Tim shows you opportunities to focus on your design process and why the search for better tools is so important. Join Tim to learn a more meaningful and useful approach to typesetting.
Tim Brown is one of those unique people who can break down complex topics and make them understandable. And amid the explosion of font foundries and screen sizes, that’s just the kind of guide we designers need on our side.
Tim is a designer, writer, speaker, and toolmaker, with a focus on typography. As Head of Typography for Adobe Typekit and Adobe Type, he advises customers and partners, and produces Typekit Practice— a place where novices and experts alike can hone their typographic skills. Tim has spoken about typography to sold-out crowds at conferences around the world, and has written about CSS locks, type rendering on the web, and using OpenType features.
Prior to joining Typekit, Tim was a web designer at Vassar College, where he first developed his expansive knowledge of typefaces, their histories, and their unique characteristics. So his background spans designs for small to enterprise-level audiences, as you’ll soon learn for yourself.
But to get more of what Tim knows in the meantime, follow him on Twitter @nicewebtype.