Analytics

Headshot of Jared Spool
Jared Spool

From UI21: Is Design Metrically Opposed?

The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?

In the world of measures, metrics, and Key Performance Indicators some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts.

If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk.

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Headshot of Jared Spool
Jared Spool

Is Design Metrically Opposed?

You’ll learn…

  • What easily-collected analytics, like bounce rate and time-on-page, actually tell us about our users’ experiences
  • How we construct true KPIs that can predict the future patterns of users
  • Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how metrics can impact design
  • Why asking, “Would you recommend this?” isn’t an ideal way to measure brand engagement
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Headshot of Louis Rosenfeld
Louis Rosenfeld

Site Search Analytics

You’ll learn…

  • Evaluate your users' intent quantitatively.
  • Do a pattern analysis to select and prioritize both metadata attributes and content types.
  • Uncover patterns to predict and plan for the future of your site's content.
  • Put tools in play, like Google Analytics (it's free!) as one example, to handle your site search analytics.
  • Set up and run simple reports and queries to get you started towards better dialogue with your customers.
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