Measurement

Headshot of Jared Spool
Jared Spool

Is Design Metrically Opposed?

You’ll learn…

  • What easily-collected analytics, like bounce rate and time-on-page, actually tell us about our users’ experiences
  • How we construct true KPIs that can predict the future patterns of users
  • Why advanced techniques, like a money-left-on-the-table analysis and the CE11, show us how metrics can impact design
  • Why asking, “Would you recommend this?” isn’t an ideal way to measure brand engagement
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