Why not use personas as archetypes to guide your projects, orient discussions, and form the basis for decision-making? All it takes is some helpful UX specialists whose expertise in usability research and persona development is bar-none -- and we've got 'em in spades.

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Christine Perfetti

Essential UX Techniques for Creating Delightful Products

You’ll learn…

  • Data-gathering techniques, including usability tests and field studies, to collect insights to inform your products
  • Quick research experiments, including 5 second tests and comprehension tests, that will help you vet product concepts and designs
  • Best practices for involving all stakeholders early in the design process
  • Tips for facilitating teamwork and collaboration on your product team
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Cyd Harrell

Using Metaphors to Create Better Personas

You’ll learn…

  • Metaphors and playful linguistic techniques you can use to better interpret data faster
  • What differentiates trivial information from substantive persona research data
  • How to write personas with brevity so they become memorable to your team
  • Versatile techniques that can replace weeks of tedious data analysis and cataloging
Headshot of Kim Goodwin
Kim Goodwin

Designing with Scenarios: Putting Personas to Work

You’ll learn…

  • What makes scenarios uniquely powerful as design tools
  • Know where scenarios can help you bring your design's key points to life
  • Use scenarios to help you imagine ideal design solutions
  • Use scenarios as silo busters, showing you how to bridge the different parts of a system or organization
  • Understand how scenarios can help drive your sketching and storyboarding
Headshot of Tamara Adlin
Tamara Adlin

The Power of Ad Hoc Personas: Truly Practical Methods to Get Your Organization On the Same Page 

You’ll learn…

  • Guide your execs away from traditional market segments, instead grouping the users by their needs
  • Get all the execs to agree on project priorities, with the help of an old trick: the weighted matrix
  • Create design maps that collect design ideas while pointing out trouble points, all within a few hours.
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Jared Spool

Building Robust Personas in 30 Days or Less

When design teams take advantage of personas, they see faster development times and better quality products. The entire team is on the same page, resulting in designs that satisfy the actual needs of real users.

However, if you've never developed personas before, the task ahead can look daunting and overwhelming. But it doesn't have to be. Based on UIE's research into state-of-the-art development practices of today's most successful teams, you can learn the secrets to building robust personas in 30 days or less.

In this presentation, usability and design expert, Jared M. Spool, will walk through an easy-to-accomplish 30 day plan for developing your own persona-based scenarios. He'll tackle each of the four development stages: gathering the field research, analyzing the data, building the personas and their scenarios, and integrating the results into the development process. You'll learn how to be up and running with your own personas with only a small team and some easy-to-acquire resources.

Gathering the Field Research: Quality results from field research doesn't have to be complicated or time consuming. With the right preparation and an attentive team, you can quickly and easily collect valuable data in less than a week. Jared will show you how to decide how many folks to visit, who they should be, and how to prepare for meeting them. He'll talk about the best ways to collect information and how to best involve other team members.

Analyzing the Data: With a few simple techniques, we can quickly organize the seemingly chaotic field data into the coherent patterns we need to create our personas and their scenarios. Jared will demonstrate several techniques from the analysis toolkit, including pair-wise comparisons, KJ Analyses, and weighted charts. He'll show you quick and easy methods for sorting, organizing, and identifying the trends and insights you discovered in your study.

Building the Personas and Their Scenarios: By taking good notes and following a few simple steps, writing up the personas can be both fast and fun. Jared will show you how robust personas utilize the elements uncovered in the research and analysis, making their creation easily flow from your pen (or keyboard). Jared will walk through several effective techniques for readying your insights about your users and their needs.

Integrating Personas into the Development Process: The best teams have a ready-made plan as to how they'll infuse their newly created personas and scenarios directly into the existing development process. When integrated well, the personas and scenarios become an important tool for almost every part of the development process, helping ensure the product managers, developers, designers, writers, and quality folks are all measuring the design against the right standards. Jared will share techniques you can use immediately to introduce the personas, walk through the scenarios, and ensure they become fixture of your development process.

As with all of the UIE Virtual Seminars, you'll get a complete handout with plenty of examples and an opportunity to ask Jared those burning questions about how to do this well in your environment. And after this seminar, you'll have the tools in hand to build your own robust personas, in 30 days or less.

This seminar is for any designer, developer, usability professional, or project manager who wants to learn how to improve their design team's productivity with simple and proven techniques.

Headshot of Steve Mulder
Steve Mulder

The User is Always Right:
Making Personas Work for Your Website

You’ll learn…

  • Identify users by exploring each step in the persona creation process
  • Use personas to direct overall business strategy, prioritize features, and make detailed decisions about information architecture, content, and design
  • Apply qualitative techniques for creating personas and conduct user interviews
  • Create robust personas with new quantitative research methods such as surveys and log file analysis
  • Identify methods to segment audience into unique personas
Headshot of Kate Gomoll
Kate Gomoll

Field Studies: The Ultimate Tool in Your Usability Toolbox

You’ll learn…

  • Plan, set up, and run a field study, from getting buy-in to communicating results
  • Determine user groups to observe through collection of demographic information, customer lists, data from outside market research firms, surveys, and screeners
  • Efficiently observe and interview users to gather the most pertinent data
  • Collect and analyze solid user data to determine “what is” and “what could be”
  • Use process storyboards, user data posters, artifacts, photos, and workflow diagrams to create compelling, useful deliverables from the mountains of user data collected from field studies
  • Sell the field research process within your organization and convince key stakeholders of the importance of user research