Axe Requirements-driven Product Design

Jeff Gothelf has worked for many years as a product designer and team leader. These days he's spending more time as a teacher, workshop leader, and public speaker. He wrote and published the book Lean vs. Agile vs. Design Thinking: What you really need to know to build high-performing digital project teams and co-authored two books with Josh Seiden, the latest one being Sense & Respond: How Successful Organizations Listen to Customers and Create New Products Continuously (Harvard Business Press 2017). Jeff has led successful, cross-functional, collaborative, agile teams at organizations of all sizes.
Jeff mainly focuses on building and training evidence-based, customer-centered product development teams. These teams often utilize lean principles and agile software development.

In 2012, along with Josh Seiden and Giff Constable, Jeff launched a lean product design and innovation studio called Proof in NYC where they worked with companies (big and small) building and designing innovative product ideas while helping those organizations adopt leaner development processes. In late 2012, Proof was acquired by Neo Innovation Labs – a larger organization backed by Eric Ries and Joi Ito with an identical vision. You can see more of Jeff’s work at www.jeffgothelf.com