Virtual Seminar

Color: Designing for a Global User Experience

July 2012 90 minutes

You’ll learn to…

  • Understand common cultural influences on color perception
  • Use color to inspire or deter emotional responses
  • Examine typical gender reactions to color
  • Accommodate visual impairments with smart color choices
Topics:

Designing with color often is a matter of personal preference. But your success in designing a usable, accessible, and internationalized website relies upon your understanding of the physiology, sociology, and color perceptions of your users.

So the question is: Do you know how your color choices are affecting them?

Well, you're about to find out. Join Molly Holzschlag to hear how gender, culture, and visual impairments affect color perception and understanding. You'll leave this fascinating seminar with a new appreciation for the term, "the world-wide web", whenever you make color choices.

  • Understand common cultural influences on color perception

    You’ll explore the intersection of color and society.

    • Hear about effective & ineffective use of color in international design
    • Weigh sociological aspects of color perception in your design process
  • Use color to inspire or deter emotional responses

    You’ll learn about the persuasive and dissuasive features of color.

    • Investigate common color responses and emotions
    • See examples of designs that elicit particular reactions
  • Examine typical gender reactions to color

    You’ll find out how men and women discuss and perceive color.

    • Manage gender expectations in your visual designs
    • Integrate demographics into your color-selection process
  • Accommodate visual impairments with smart color choices

    You’ll design for the conditions that make us human without sacrificing creativity.

    • Choose colors that work for colorblind users and older audiences
    • Avoid using colors that hinder usability and engagement

If you've ever struggled to choose colors suited to men and women in various cultures or use-cases, then this seminar is for you.