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Topic: Visual Design

You already know that a beautiful visual interface isn't enough to compel users to engage. But what *does* make an effective interface takes a combination of a variety of factors -- from communication and decision-making to execution -- that our experts discuss in these seminars.

Headshot of Nathan Curtis
Nathan Curtis

And You Thought Designing Buttons Was Easy

Headshot of Nathan Curtis
Nathan Curtis

What You’ll Learn

  • Create a foundation of visual style to weave throughout the components you build and maintain
  • Develop an enduring design system by thoughtfully considering color, space, and typography
  • Propagate design decisions across a portfolio of products and platforms via tokens
November 1, 2016
Headshot of Nathan Curtis
Nathan Curtis

A Tour of Today’s Online Style Guides

Headshot of Nathan Curtis
Nathan Curtis

What You’ll Learn

  • Why examples are important and the best places to find inspiration for your style guide
  • How to create style guides even when you don’t have time
  • How to see your style guide with a critical eye for the purpose of fine-tuning
  • How to understand what your organization needs from your style guide
November 3, 2015
Headshot of David Rivers
David Rivers

Visual Design for Web Applications

Headshot of David Rivers
David Rivers

What You’ll Learn

  • Use key points to use as a checklist or to plan your visual design
  • Incorporate brand into your design
  • Recognize when you should be consistent, and when it’s important to be inconsistent
  • Consider new terms—Stage, interaction planes, and affordances—what they mean and why they’re important
  • Start down in the trenches of your application, rather than the dashboard or home screen
Headshot of Patrick Hofmann
Patrick Hofmann

Effective Use of Icons & Images

Headshot of Patrick Hofmann
Patrick Hofmann

What You’ll Learn

  • Evaluate your user interface and information, with a closer look at the icons and images used to represent information.
  • Avoid use of symbols and icons in your interfaces that confuse, offend, or even alienate your audience.
  • Better judge the inclusion, exclusion, as well as the combination of words and images in your information.
  • Create more effective toolbars, favicons, desktops, menus, and UIs with well-balanced, well-thought-out icons, images, and text.
Headshot of Patrick Hofmann
Patrick Hofmann

Essentials of Effective Visual Design

Headshot of Patrick Hofmann
Patrick Hofmann

What You’ll Learn

  • Use the best information designs to help you scan, read, and absorb information.
  • Judge contrast, repetition, alignment, and proximity in our designs
  • Use the simplest of tweaks, like adjusting the mere text sizes or line weights in your information to dramatically improve your product’s usability
  • Ensure the images you use are as effective as the words that go along with them.
Headshot of Jared Spool
Jared Spool

Strike Up the Brand: How Smart Design Can Strengthen Your Brand

Headshot of Jared Spool
Jared Spool

What You’ll Learn

  • Recognize the two important outcomes of branding efforts -- affinity and dispositional returns
  • Understand why 'message' branding doesn't strengthen engagement, but 'experience' branding does
  • Understand the important role that user experience research plays in the design process for branding
  • Measure brand engagement to show the effects of a design
May 1, 2008