- Teach people by using comics
- Draw without fear
- Fit your comics into storyboards
- Sell comics to stakeholders
Storyboards capture an experience in a visual way. They communicate complex ideas in succinct, understandable ways—whether for planning a feature film or the user experience of an application.
Kevin Cheng uses comics to make storyboards more understandable. And he even wrote a book about it for Rosenfeld Media; it’s entitled See What I Mean.
In this seminar, Kevin talks about how organizations like Google, eBay, and the U.S. Postal Service have opted for comics (instead of lengthy reports or requirements docs) to tell the stories of their users and their products.
You don’t need illustrator skills to do it, either. Kevin will show you how.
Teach people by using comics
Your audiences will learn before they even know they’re learning.
- See why comics are a “trojan horse” of information
- Convey who, what, why, and how a product fits into someone’s life
Draw without fear
You'll start to combine communication, imagination, expression, and time.
- Get basic tools for drawing—even if you think you can’t draw
- Engage users early to solicit feedback, then document that with more drawings
Fit your comics into storyboards
You'll establish a repeatable process in your organization.
- Capture how things currently are done—and how you want them to change
- Reach users, teams, and stakeholders with a “show, don’t tell” approach
Sell comics to stakeholders
You’ll persuade your boss using real data.
- Hear examples of how the USPS and the U.S. Navy reached consumers via comics
- See how Adobe and eBay used comics for customer support and internal processes
If you’ve seen Twitter, then you’ve seen Kevin Cheng’s work. He led the redesign of their website before co-founding Incredible Labs, his current startup; there, he’s creating a mobile personal assistant named Donna.
Before that, he co-founded the UX web comic OK/Cancel, was the director of UX at social gaming startup Raptr, and designed Yahoo! Pipes. But as if that wasn’t enough, he also earned a master’s degree in human-computer interaction and ergonomics from University College London.
(Perhaps you’re starting to understand why we’re doing cartwheels about this guy’s seminar.)