Virtual Seminar

Storyboarding: Communicating Your Ideas with Comics & Drawings

March 2013

90 minutes

  • Teach people by using comics
  • Draw without fear
  • Fit your comics into storyboards
  • Sell comics to stakeholders

Storyboards capture an experience in a visual way. They communicate complex ideas in succinct, understandable ways—whether for planning a feature film or the user experience of an application.

Kevin Cheng uses comics to make storyboards more understandable. And he even wrote a book about it for Rosenfeld Media; it’s entitled See What I Mean.

In this seminar, Kevin talks about how organizations like Google, eBay, and the U.S. Postal Service have opted for comics (instead of lengthy reports or requirements docs) to tell the stories of their users and their products.

You don’t need illustrator skills to do it, either. Kevin will show you how.

  • Teach people by using comics

    Your audiences will learn before they even know they’re learning.

    • Use comics to communicate complex information in a succinct way
    • Convey who, what, why, and how a product fits into someone’s life
  • Draw without fear

    You'll start to combine communication, imagination, expression, and time.

    • Get basic tips for drawing—even if you think you can’t draw
    • See examples of online tools you can use for creating comics
  • Fit your comics into storyboards

    You'll establish a repeatable process in your organization.

    • Learn the four steps to creating a comic
    • Reach users, teams, and stakeholders with a “show, don’t tell” approach
  • Sell comics to stakeholders

    You’ll persuade your boss using real data.

    • Hear examples of how the USPS and the U.S. Navy reached consumers via comics
    • See how comics can be less expensive yet more effective than other methods of communication