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Design Process
Agile, waterfall, a hybrid of the two … whatever your organizational structure and process, evolution is a vital aspect to growth. Find out about processes that help designers get data faster, communicate more clearly, and include their entire team on collaborative decision-making.
Val Head
Val Head
What You’ll Learn
Understand ways to improve communication around your interface animations Get available prototyping tools, and how to assess their pros and cons Learn how to articulate the goal or problem that your prototype addresses
Dan Brown
Dan Brown
What You’ll Learn
State the problem Create problem objectives and contextual statements Use assertions to set the design direction Pull it all together with effective documentation
Kevin Hoffman
Kevin Hoffman
What You’ll Learn
Accept meetings as a design problem Apply design thinking to specific types of meetings Achieve outcomes with the right agenda
Jina Bolton
Jina Bolton
What You’ll Learn
Discover the power of design tokens Create and maintain effective design tokens Communicate design tokens to designers and developers
Giles Colborne
Giles Colborne
What You’ll Learn
Get guidelines for removing unnecessary options and clutter Organize elements in a logical manner Understand what can be hidden: those elements that don’t need to be on the surface
Kim Goodwin
Kim Goodwin
What You’ll Learn
Identify if your approach is contributing to bad stakeholder behavior Extract the best information from stakeholders early in the process Build your interviewing and communication skills to get to the heart of what they want, and what you need to do to deliver it Engage stakeholders throughout the project to get the feedback you need and help them feel their contribution is important Adjust your stakeholder approach based on the organizational culture in which they work
Jared Spool
Jared Spool
The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?
In the world of measures, metrics, and Key Performance Indicators some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts.
If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk.
Dan Brown
Dan Brown
What You’ll Learn
Create a shared pool of knowledge Consider discovery as a mindset and not an artifact Embrace critique as an important part of the design process Examine three mindsets for designers
Dan Mall
Dan Mall
What You’ll Learn
Try out new kinds of design deliverables Work faster and more efficiently through design Learn how to collaborate more closely
Erika Hall
Erika Hall
What You’ll Learn
You can't solve a design problem in the absence of real-world information No matter what type of organization or process you're working with, you can make evidence-based decisions Guerrilla research is not a thing, find out why
Marc Stickdorn
Marc Stickdorn
What You’ll Learn
What is service design? How can I use service design practices in my work? How do I lead workshops using service design tools and methods?
Jared Spool
Jared Spool
What You’ll Learn
Which path organizations take to become design-infused How a centralized UX team is a stepping stone to a more UX capable organization Why the market needs to demand a better experience before it will matter What your organization will need to do to cross the UX Tipping Point
Dan Saffer
Dan Saffer
What You’ll Learn
What practical creativity is—and how it can help you design better products How to use creativity to solve problems What to do when your creative well runs dry How to be creative on command
Nathan Curtis
Nathan Curtis
What You’ll Learn
Why examples are important and the best places to find inspiration for your style guide How to create style guides even when you don’t have time How to see your style guide with a critical eye for the purpose of fine-tuning How to understand what your organization needs from your style guide
Jeff Gothelf
Jeff Gothelf
What You’ll Learn
Agile UX: reduce confusion on agile teams and aim for good, iterative, user-centric designs The brain of the agile process: create a foundation for evidence-based decisions—what to build, why, and how much design work is required Possible in almost every environment: Lean UX is a framework capable of shaping itself to fit your needs Ready for you to adopt: learn 2–3 tactics to share with your team and make the shift to integrate Lean UX
Jared Spool
Jared Spool
What You’ll Learn
How to identify your customers’ basic expectations How adding features today creates more work for teams downstream How to focus the team on real customer problems, avoiding the problem of experience rot
Bruce McCarthy
Bruce McCarthy
What You’ll Learn
How to bring disparate stakeholders together under a common framework How to move past opinion, emotion, and personal agendas to set smart business goals How to separate the merely good ideas from the truly great ones How focusing on your goals and achieving success can transform your stakeholders into your biggest cheerleaders
Kim Goodwin
Kim Goodwin
What You’ll Learn
How to identify your organization's decision-style archetype How hidden values drive decision making in your organization How to use those values to develop more effective project plans How to share your progress and results in ways that boost buy-in from stakeholders
Jim Kalbach
Jim Kalbach
What You’ll Learn
Strategize for people and their contexts Spend time designing your digitally defined workplace Rethink process Manage outcomes
Brad Frost
Brad Frost
What You’ll Learn
Make a case for style guides Explore the various flavors of style guides Use Atomic Design to craft a pattern library Safeguard against style-guide apathy and abandonment
Brad Frost
Brad Frost
What You’ll Learn
Identify the basic design elements that make up your website Use these elements to create smart, scalable, maintainable designs Convince everyone back at the office to ditch ad-hoc design and embrace a pattern-based workflow Unite disparate teams and departments to build designs that deliver a consistent experience across multiple platforms
Bruce McCarthy
Bruce McCarthy
What You’ll Learn
Focus on benefits versus features Listen for unsolved problems Inspire confidence and innovation Make decisions based on your strategic goals
Jonathon Colman
Jonathon Colman
What You’ll Learn
Create a foundation for Approach content with an Learn how to create better content experiences for interfaces Build better content experiences
PJ McCormick
PJ McCormick
PJ’s team recently transitioned from reactive, agency-like project work to a proactive, self-driven roadmap. They had to figure out a way to collaborate efficiently across 5 different disciplines—and a bunch of time zones—to make awesome products for their customers. And, they had to convince everyone else at Amazon to get with the program.
Find out from PJ how talking and listening can be the key to creating meaningful change. He’ll share everything his team learned about winning allies, building responsive systems and processes, and meeting the needs of a user base that spans the globe.
Braden Kowitz
Braden Kowitz
Most startup designers focus on delighting customers with how their products look and feel. But if a product isn’t solving a problem or meeting a need, customers won’t care how pretty it is. So, how can design be used to help shape the core of products? And how can designers convince their teams to let them go beyond visual design?
Braden Kowitz will share his insights into what startups really need from designers, as well as his team’s “Design Sprint” process for rapid prototyping. You’ll learn how user research lets you move faster and take more risks. How to work at the right level of fidelity. And how ugly things can lead to great design.
Kim Goodwin
Kim Goodwin
What You’ll Learn
Identify core values and tie them to UX for an easier sell Understand the lack of enthusiasm for UX and how you can help Become more effective by adapting your project approach to your organization’s decision style Develop shared values and principles that help guide project decisions
Ben Callahan
Ben Callahan
What You’ll Learn
Move away from linear thinking Embrace a responsive workflow Invest in your people
Almost Ready
Dan Brown
Dan Brown
What You’ll Learn
Embrace 6 collaborative behaviors Practice the "4 Virtues of Collaboration" Assess your mindset Be honest with yourself
Dan Brown
Dan Brown
What You’ll Learn
Level-up your current documentation to tell more effective stories Make the content of your documents actionable, so they don’t just sit on a shelf Balance formal documentation without other documentation activities Compose documents that people want to read
Scott Berkun
Scott Berkun
What You’ll Learn
A painless workflow for remote designers and usability engineers Techniques for empowering team members, wherever they are Corporate philosophies that form a solid foundation for remote cultures Processes that encourage creativity without constricting freedom
Stephen Anderson
Stephen Anderson
What You’ll Learn
Design interactions from conversations Focus on “how” rather than “what” Integrate micro-moments by starting your process from the bottom up
Derek Featherstone
Derek Featherstone
What You’ll Learn
Integrate accessibility into your process Identify design problems earlier Look to the extremes for your design Encourage a frictionless flow
Kim Goodwin
Kim Goodwin
What You’ll Learn
Levers you can use to influence change—and how to identify which ones to pull Tools to help individuals and high-level stakeholders start implementing change Identifying effective approaches that will work in your unique culture Ways to approach individual communication to more effectively change minds
Nathan Curtis
Nathan Curtis
What You’ll Learn
Sketch conscientiously Get to code quicker Use paired programming Create modular designs
Aaron Gustafson
Aaron Gustafson
What You’ll Learn
Shift your thinking to architect adaptive experiences right away Design to take advantage of what’s possible on today’s mobile platforms Consider alternative ways to interact with UI components you design Use JavaScript smartly to avoid creating a
“house of cards”
Adam Connor
Adam Connor
What You’ll Learn
The intent of critique, plus how it can make us
better communicators Make sense of opinions and shaping them into powerful design iterations Use goals to keep the critique on track and avoid personal opinions Facilitate discussions, even with
difficult people
Seth Earley
Seth Earley
What You’ll Learn
Apply UX processes and tools to SharePoint elements Approach content types with confidence Translate SharePoint concepts to traditional UX Address pain points in a rigorous design process
Jeff Gothelf
Jeff Gothelf
What You’ll Learn
The resources they used to learn about Agile and UX integration The steps they took to begin the integration process How to side-step failures to ensure success How they realized that Agile/UX integration is an iterative process
in and of itself
Hugh Beyer
Hugh Beyer
What You’ll Learn
How to successfully reconcile the different meanings of “customer” in Agile and UX Why a solid “Sprint Zero” is not the all-feared Big Design Up Front The magic behind working in 2-week sprints Using good UX practices to turbocharge good Agile workflow
Jeff Patton
Jeff Patton
What You’ll Learn
How to build a story map—something you already use—from scratch How to overcome the Agile dogma that often starts projects off on the wrong foot Why the story mapping vocabulary can alleviate the lack of common understanding that comes with tying Agile & UX together You can put this process in place for projects you’re working on right now
Leah Buley
Leah Buley
What You’ll Learn
Self-document. As you’re working, you’re also creating the pieces that you need for the deliverable. Nothing is created that can’t be shared and used. Discourage time wasted on perfectionistic polishing of deliverables. Lowest fidelity necessary. Understand where 20% of the work will bring 80% of the benefit. Designed to help you prioritize. Understand that lean methods are those that do one thing at a time and do it well—answer a question, communicate a concept, establish a next step. Bite sized and with a purpose.
Jared Spool
Jared Spool
What You’ll Learn
Gather field research Analyze the data Build personas and their scenarios Integrate personas into the development process
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