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Design Process
Agile, waterfall, a hybrid of the two … whatever your organizational structure and process, evolution is a vital aspect to growth. Find out about processes that help designers get data faster, communicate more clearly, and include their entire team on collaborative decision-making.
Brett Harned
Brett Harned
What You’ll Learn
The importance of a project scope document What kinds of meetings to schedule, when, and why How to use your communication style to maximize results
Jeff Gothelf
Jeff Gothelf
What You’ll Learn
Bridge the gaps between product, design, and engineering to build better products Lead your team with evidence-based decisions that prioritize the customer success over short-term wins View obstacles as an opportunity to educate and collaborate with your team to make continuous improvements
Nathan Curtis
Nathan Curtis
What You’ll Learn
Create documentation that serves specific audiences Include descriptive content, such as an introduction, examples, design and code references Equip teams to use components efficiently and effectively Architect an effective component page
Poornima Vijayashanker
Poornima Vijayashanker
What You’ll Learn
Identify the Culprits Behind Product and Technical Debt Understand the Challenges to Paying Down Product Debt Find Solutions for Resolving Product and Tech Debt
Austin Govella
Austin Govella
What You’ll Learn
Discover what makes a good workshop—and what makes a bad one Learn how to properly frame the question Get a guide to the four stages of facilitation Find out how to finish strong
Wren Lanier
Wren Lanier
What You’ll Learn
Learn the benefits of embracing the problem, not the solution Find out how to mine user feedback to understand critical needs Discover how to align user needs with business goals
Bruce McCarthy
Bruce McCarthy
What You’ll Learn
Review the components of successful product roadmaps, from a clear product vision to business objectives, themes, disclaimers, and the use of broad timeframes. Establish a product vision using best practices, and learn methods for accurately prioritizing goals and features in your roadmap. Hear tips for how to obtain buy-in for your roadmap, presenting and sharing it with teams and stakeholders. Learn the dos and don’ts for developing your roadmap and see examples of the many forms that roadmaps can take, from Kanban boards to a slide deck. Get access to a free roadmap health assessment checklist, and tips for getting started on your new and improved roadmap.
Marc Rettig
Marc Rettig
What You’ll Learn
Gain a fresh perspective on the potential for group sessions Learn the building blocks of great group sessions Learn seven nearly facilitation-free methods
Kevin Hoffman
Kevin Hoffman
What You’ll Learn
Understand the basics of facilitation Get the tools to spark good discussion Learn how to find the right facilitation style for each situation
Dan Brown
Dan Brown
What You’ll Learn
State the problem Create problem objectives and contextual statements Use assertions to set the design direction Pull it all together with effective documentation
Val Head
Val Head
What You’ll Learn
Understand ways to improve communication around your interface animations Get available prototyping tools, and how to assess their pros and cons Learn how to articulate the goal or problem that your prototype addresses
Brett Harned
Brett Harned
What You’ll Learn
Learn how to choose the right project methodology Gain tactics for estimating and scoping a project Build a better project plan
Josh Seiden
Josh Seiden
What You’ll Learn
Communicate the value of continuous development techniques like Lean UX to your boss Learn how Lean UX, Agile, and other techniques are revolutionizing and disrupting business production Understand the eight major obstacles for Lean UX teams, and how to avoid them
Kevin Hoffman
Kevin Hoffman
What You’ll Learn
Accept meetings as a design problem Apply design thinking to specific types of meetings Achieve outcomes with the right agenda
Jina Anne
Jina Anne
What You’ll Learn
Discover the power of design tokens Create and maintain effective design tokens Communicate design tokens to designers and developers
Giles Colborne
Giles Colborne
What You’ll Learn
Get guidelines for removing unnecessary options and clutter Organize elements in a logical manner Understand what can be hidden: those elements that don’t need to be on the surface
Poornima Vijayashanker
Poornima Vijayashanker
What You’ll Learn
Learn how design can and should influence all aspects of marketing and sales Build trust with design and copy that reflects an understanding of your customers and all the ways they interact with your product and company Understand how users are performing tasks on your site
Bruce McCarthy
Bruce McCarthy
What You’ll Learn
Recognize common errors in prioritizing features Understand the critical difference between outcomes and output Be comfortable saying “no” in a rational and transparent way Discover Bruce’s method for prioritizing goals based on value, effort, and risk
Nathan Curtis
Nathan Curtis
What You’ll Learn
Create a foundation of visual style to weave throughout the components you build and maintain Develop an enduring design system by thoughtfully considering color, space, and typography Propagate design decisions across a portfolio of products and platforms via tokens
Kim Goodwin
Kim Goodwin
What You’ll Learn
Identify if your approach is contributing to bad stakeholder behavior Extract the best information from stakeholders early in the process Build your interviewing and communication skills to get to the heart of what they want, and what you need to do to deliver it Engage stakeholders throughout the project to get the feedback you need and help them feel their contribution is important Adjust your stakeholder approach based on the organizational culture in which they work
Jared Spool
Jared Spool
The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?
In the world of measures, metrics, and Key Performance Indicators some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts.
If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk.
Dan Brown
Dan Brown
What You’ll Learn
Create a shared pool of knowledge Consider discovery as a mindset and not an artifact Embrace critique as an important part of the design process Examine three mindsets for designers
Jeff Patton
Jeff Patton
What You’ll Learn
Compare traditional design with contemporary design Manage multiple priorities at a time using dual-track development Be transparent in your process Involve the entire team in discovery work
Dan Mall
Dan Mall
What You’ll Learn
Try out new kinds of design deliverables Work faster and more efficiently through design Learn how to collaborate more closely
Erika Hall
Erika Hall
What You’ll Learn
You can't solve a design problem in the absence of real-world information No matter what type of organization or process you're working with, you can make evidence-based decisions Guerrilla research is not a thing, find out why
Jim Kalbach
Jim Kalbach
What You’ll Learn
Initiate The Effort Draw the Diagram Align and Envision Test and Experiment
Marc Stickdorn
Marc Stickdorn
What You’ll Learn
What is service design? How can I use service design practices in my work? How do I lead workshops using service design tools and methods?
Jared Spool
Jared Spool
What You’ll Learn
Which path organizations take to become design-infused How a centralized UX team is a stepping stone to a more UX capable organization Why the market needs to demand a better experience before it will matter What your organization will need to do to cross the UX Tipping Point
Dan Saffer
Dan Saffer
What You’ll Learn
What practical creativity is—and how it can help you design better products How to use creativity to solve problems What to do when your creative well runs dry How to be creative on command
Jeff Patton
Jeff Patton
What You’ll Learn
Build your core product team—your triad Give equal visibility to discovery and delivery work Involve the whole team in the discovery process Make discovery an iterative process
Jeff Gothelf
Jeff Gothelf
From Rosenfeld Media's Product Management + User Experience Virtual Conference.
UX strategy is part of product strategy. It is not its own thing. Calling it out as such further isolates designers from their colleagues in “the business” and in Product Management. It does nothing to actually drive the value of a holistic user experience into the org’s mainstream conversations. Instead, designers should work closely with Product Managers to inform a product strategy conversation that considers not only the UX but the business’ and product’s success factors as well.
In this talk, Jeff Gothelf—co-author of Lean UX and the forthcoming Sense and Respond—will teach you:
Why carving out a separate “UX” strategy is detrimental to team and product cohesion
How collaboration between product managers and ux designers can help frame a holistic product strategy
How to divide strategic responsibilities between product managers and ux designers so that everyone has their seat at the table
Nathan Curtis
Nathan Curtis
What You’ll Learn
Manage and support a sustainable design system Align team interests across products Inspire designers to share their work
Fred Beecher
Fred Beecher
What You’ll Learn
Identify potential UX talent Find compelling UX projects Leverage the educational power of usability testing Learn effective mentoring skills
Nathan Curtis
Nathan Curtis
What You’ll Learn
Why examples are important and the best places to find inspiration for your style guide How to create style guides even when you don’t have time How to see your style guide with a critical eye for the purpose of fine-tuning How to understand what your organization needs from your style guide
Jeff Gothelf
Jeff Gothelf
What You’ll Learn
Agile UX: reduce confusion on agile teams and aim for good, iterative, user-centric designs The brain of the agile process: create a foundation for evidence-based decisions—what to build, why, and how much design work is required Possible in almost every environment: Lean UX is a framework capable of shaping itself to fit your needs Ready for you to adopt: learn 2–3 tactics to share with your team and make the shift to integrate Lean UX
Jared Spool
Jared Spool
What You’ll Learn
How to identify your customers’ basic expectations How adding features today creates more work for teams downstream How to focus the team on real customer problems, avoiding the problem of experience rot
Bruce McCarthy
Bruce McCarthy
What You’ll Learn
How to bring disparate stakeholders together under a common framework How to move past opinion, emotion, and personal agendas to set smart business goals How to separate the merely good ideas from the truly great ones How focusing on your goals and achieving success can transform your stakeholders into your biggest cheerleaders
Kim Goodwin
Kim Goodwin
What You’ll Learn
How to identify your organization's decision-style archetype How hidden values drive decision making in your organization How to use those values to develop more effective project plans How to share your progress and results in ways that boost buy-in from stakeholders
Jim Kalbach
Jim Kalbach
What You’ll Learn
Strategize for people and their contexts Spend time designing your digitally defined workplace Rethink process Manage outcomes
Chris Avore
Chris Avore
What You’ll Learn
Define what a culture of design is — and what it isn’t Understand the transformative power of design thinking Recognize your role in transforming your company culture Develop a game plan for effecting change
Brad Frost
Brad Frost
What You’ll Learn
Make a case for style guides Explore the various flavors of style guides Use Atomic Design to craft a pattern library Safeguard against style-guide apathy and abandonment
Brad Frost
Brad Frost
What You’ll Learn
Identify the basic design elements that make up your website Use these elements to create smart, scalable, maintainable designs Convince everyone back at the office to ditch ad-hoc design and embrace a pattern-based workflow Unite disparate teams and departments to build designs that deliver a consistent experience across multiple platforms
Josh Seiden
Josh Seiden
What You’ll Learn
Recognize when Lean UX can help Set expectations and get started Construct productive teams Prepare for obstacles
Nathan Curtis
Nathan Curtis
What You’ll Learn
Inspire designers to unite and share their work Unify your design community within your organization Illustrate how products relate & work together
Bruce McCarthy
Bruce McCarthy
What You’ll Learn
Focus on benefits versus features Listen for unsolved problems Inspire confidence and innovation Make decisions based on your strategic goals
Jonathon Colman
Jonathon Colman
What You’ll Learn
Create a foundation for Approach content with an Learn how to create better content experiences for interfaces Build better content experiences
Maria Giudice
Maria Giudice
In Rise of the DEO, Maria Giudice and her coauthor explore the intersection of creativity and business smarts. They look at how and why this unlikely coupling produces leaders capable of solving our increasingly complex business problems.
At Warm Gun, Maria will lead a conversation that focuses on techniques, tactics, and intuitions that create stronger leaders. She’ll untangle the characteristics and qualities that distinguish great creative leaders. She’ll introduce you to today’s role models and rule breakers. Join us to uncover your own skills to build, revive, or reinvent the next generation of great companies.
PJ McCormick
PJ McCormick
PJ’s team recently transitioned from reactive, agency-like project work to a proactive, self-driven roadmap. They had to figure out a way to collaborate efficiently across 5 different disciplines—and a bunch of time zones—to make awesome products for their customers. And, they had to convince everyone else at Amazon to get with the program.
Find out from PJ how talking and listening can be the key to creating meaningful change. He’ll share everything his team learned about winning allies, building responsive systems and processes, and meeting the needs of a user base that spans the globe.
Samuel Hulick
Samuel Hulick
Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns.
Samuel shares strategies that help you stop hemorrhaging signups. You’ll learn to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.
Braden Kowitz
Braden Kowitz
Most startup designers focus on delighting customers with how their products look and feel. But if a product isn’t solving a problem or meeting a need, customers won’t care how pretty it is. So, how can design be used to help shape the core of products? And how can designers convince their teams to let them go beyond visual design?
Braden Kowitz will share his insights into what startups really need from designers, as well as his team’s “Design Sprint” process for rapid prototyping. You’ll learn how user research lets you move faster and take more risks. How to work at the right level of fidelity. And how ugly things can lead to great design.
Leah Buley
Leah Buley
What You’ll Learn
Assess the effectiveness of layout, typography, messaging, and more by looking at the hierarchy of information Achieve maximum simplicity and conceptual coherence by looking at elements that feel out of place and asking yourself why Examine the success of calls to action and ask, “What can I, the UX designer, do next?”
Kim Goodwin
Kim Goodwin
What You’ll Learn
Identify core values and tie them to UX for an easier sell Understand the lack of enthusiasm for UX and how you can help Become more effective by adapting your project approach to your organization’s decision style Develop shared values and principles that help guide project decisions
Aviva Rosenstein
Aviva Rosenstein
What You’ll Learn
Learning from teams who’ve “been there, done that” Increasing the value of UX in your organization Getting scrum teams involved in UX
Ben Callahan
Ben Callahan
What You’ll Learn
Move away from linear thinking Embrace a responsive workflow Invest in your people
Almost Ready
Dan Brown
Dan Brown
What You’ll Learn
Embrace 6 collaborative behaviors Practice the "4 Virtues of Collaboration" Assess your mindset Be honest with yourself
Brad Frost
Brad Frost
What You’ll Learn
Deconstruct your organizations’ interfaces Create systems that includes templates, and pages Create designs that are future-friendly and extensible Establish a repeatable workflow tailored to your team and product
Ben Callahan
Ben Callahan
What You’ll Learn
Improvise solutions—and make it a habit—right out of the gate Focus on the people involved, rather than the process itself Solve problems in whatever medium you’re most comfortable using Make refinements at the very end using HTML, CSS, and JavaScript
Luke Wroblewski
Luke Wroblewski
What You’ll Learn
What’s going to make your whole company focus on mobile How people interact with their mobiles device To think about how people are using your designs on mobile How you can design for this new reality and even create experiences that translate from mobile to laptop to TV
Jared Spool
Jared Spool
What You’ll Learn
Why design students coming out of school don't know about responsive design or creating mobile apps What's causing our self-taught hackers and C.S. grads having a tough time keeping up with the pace of technology innovation Why our tendency to focus on skills alone isn’t sustainable How we can start investing in the ways we create designers and fuel their growth
Josh Seiden
Josh Seiden
What You’ll Learn
Start with a hypothesis instead of requirements Write a typical hypothesis Go from hypothesis to experiment Avoid common testing pitfalls
Dan Brown
Dan Brown
What You’ll Learn
Level-up your current documentation to tell more effective stories Make the content of your documents actionable, so they don’t just sit on a shelf Balance formal documentation without other documentation activities Compose documents that people want to read
Adam Connor
Adam Connor
What You’ll Learn
Prepare for your Design Studio Kickoff your Design Studio Start with individual contributions Collaborate to identify which ideas are most important
Leah Buley
Leah Buley
What You’ll Learn
Lead discovery and planning Conduct fast UX research Use a transparent design process Test designs internally before they're “complete”
Chris Farnum
Chris Farnum
What You’ll Learn
Drive design and communication by using wireframes Plan projects by defining unique page types Build scenarios with states and layers Learn to draw "just enough"
Stephen Hay
Stephen Hay
What You’ll Learn
Start with the content Establish UX flows and styles in text Create and present web-based mockups Keep styles in-check
Adam Connor
Adam Connor
What You’ll Learn
Methods for doing critique, plus how it can make us better communicators Tools for focusing and facilitating discussions, even with difficult people A sense of where critique falls in your design process Tips for shaping feedback into powerful design iterations
Jeff Gothelf
Jeff Gothelf
What You’ll Learn
The time/money/risk realities of typical requirements definition processes How to recognize assumptions, then find the right solutions faster Methods for translating your backlog of features to testable hypotheses Ways to make cross-functional collaboration a part of your process
Kevin Hoffman
Kevin Hoffman
What You’ll Learn
A starter kit to run better meetings about UX, design, research, and more Methods for collaborating with on-site and distributed teams Techniques to facilitate creative discussions and record emerging themes Fun experiments that play off how our brains work with visuals
Kim Goodwin
Kim Goodwin
What You’ll Learn
A non-awkward process for preparing and involving your teammates Tools like journey maps to get user insights without needing direct answers A method for translating those insights to design priorities Techniques for communicating your research findings effectively
Scott Berkun
Scott Berkun
What You’ll Learn
A painless workflow for remote designers and usability engineers Techniques for empowering team members, wherever they are Corporate philosophies that form a solid foundation for remote cultures Processes that encourage creativity without constricting freedom
Jeff Gothelf
Jeff Gothelf
What You’ll Learn
Overcome common challenges of remote design Focus on communication Give your team the means to succeed Provide opportunities for people to bond
Stephen Anderson
Stephen Anderson
What You’ll Learn
Design interactions from conversations Focus on “how” rather than “what” Integrate micro-moments by starting your process from the bottom up
Kevin Cheng
Kevin Cheng
What You’ll Learn
Teach people by using comics Draw without fear Fit your comics into storyboards Sell comics to stakeholders
Derek Featherstone
Derek Featherstone
What You’ll Learn
Integrate accessibility into your process Identify design problems earlier Look to the extremes for your design Encourage a frictionless flow
Kim Goodwin
Kim Goodwin
What You’ll Learn
Levers you can use to influence change—and how to identify which ones to pull Tools to help individuals and high-level stakeholders start implementing change Identifying effective approaches that will work in your unique culture Ways to approach individual communication to more effectively change minds
Nathan Curtis
Nathan Curtis
What You’ll Learn
Sketch conscientiously Get to code quicker Use paired programming Create modular designs
Kevin Hoffman
Kevin Hoffman
What You’ll Learn
Good meeting design fundamentals, tools, and exercises Minimize pain points and maximize feelings
of empowerment The importance of role neutrality in meetings versus the overall design process Facilitating movement, ideation, and
healthy conversations
Aaron Gustafson
Aaron Gustafson
What You’ll Learn
Shift your thinking to architect adaptive experiences right away Design to take advantage of what’s possible on today’s mobile platforms Consider alternative ways to interact with UI components you design Use JavaScript smartly to avoid creating a
“house of cards”
Adam Connor
Adam Connor
What You’ll Learn
The intent of critique, plus how it can make us
better communicators Make sense of opinions and shaping them into powerful design iterations Use goals to keep the critique on track and avoid personal opinions Facilitate discussions, even with
difficult people
Seth Earley
Seth Earley
What You’ll Learn
Apply UX processes and tools to SharePoint elements Approach content types with confidence Translate SharePoint concepts to traditional UX Address pain points in a rigorous design process
Chris Risdon
Chris Risdon
What You’ll Learn
Learning the what, when, and how of experience maps Creating effective experience maps Mapping journeys using 4 principles Using experience maps as a catalyst
Adam Connor
Adam Connor
What You’ll Learn
Structure projects to include more feedback loops Listen to stakeholder comments with increased objectivity Separate problem solving from critical thinking Give and receive critiques differently, and for the better
Jared Spool
Jared Spool
There’s never been a better time to be a designer. After years of wishing we’d have the recognition and appreciation for the value we bring, we’re now highly sought after for our talents and skills. A growing number of organizations have seen success through great design, from Apple to Cirque de Soleil to the White House. Others now want to get the same results. The demand for great designers has never been better.
Yet, as the proverb says, "Be careful for what you wish for, lest it become true." Now that everyone expects us to deliver great things, are we ready? While we’re presented with more opportunities than ever, we also have increased challenges.
Jeff Gothelf
Jeff Gothelf
What You’ll Learn
The resources they used to learn about Agile and UX integration The steps they took to begin the integration process How to side-step failures to ensure success How they realized that Agile/UX integration is an iterative process
in and of itself
Hugh Beyer
Hugh Beyer
What You’ll Learn
How to successfully reconcile the different meanings of “customer” in Agile and UX Why a solid “Sprint Zero” is not the all-feared Big Design Up Front The magic behind working in 2-week sprints Using good UX practices to turbocharge good Agile workflow
Anders Ramsay
Anders Ramsay
What You’ll Learn
Play the project game in a different way Replace passive collaboration with active collaboration Integrate UI design with user stories Make UX planning part of the project rhythm
Brandon Schauer
Brandon Schauer
What You’ll Learn
Liberate yourself (and your team) from seemingly endless design processes. Iterate quickly on constructive input to achieve approvals faster and earlier. Create more meaningful designs by starting with low-fidelity visuals. Hear “no” as an opportunity to learn and strengthen your work.
Kim Goodwin
Kim Goodwin
What You’ll Learn
Get to a common view of your problems, letting scenarios drive your thinking. Apply scenarios to cross-channel design, using stories to describe the experience. Slip scenario techniques naturally into your existing design process. Drive the vision of your design by breaking the problem into small pieces.
Kevin Hoffman
Kevin Hoffman
What You’ll Learn
Put together an effective kickoff workshop. Get your team working together quickly with easy facilitator techniques. Become a compelling agent of change for your team. Beat down the defeatism and fear that comes from traditional kickoff meetings.
Richard Rutter
Richard Rutter
What You’ll Learn
Employ Simple Show and Hide Techniques Toggle Wireframe Annotations Fake Simple Ajax Interactions Get Started with JQuery UI Widgets
Dave Gray
Dave Gray
What You’ll Learn
Harness the collective power and energy of your team to get the results you want Create breakthrough change within today’s way of doing business Get non-designers in your organization to think creatively Play games with boundaries, players, goals, artifacts, and a winning condition
Jeff Patton
Jeff Patton
What You’ll Learn
How to build a story map—something you already use—from scratch How to overcome the Agile dogma that often starts projects off on the wrong foot Why the story mapping vocabulary can alleviate the lack of common understanding that comes with tying Agile & UX together You can put this process in place for projects you’re working on right now
Kim Goodwin
Kim Goodwin
What You’ll Learn
See what makes scenarios uniquely powerful as design tools Create great scenarios to help you imagine ideal design solutions Distill clear requirements from scenarios Sketch and iterate from scenarios
Nathan Curtis
Nathan Curtis
What You’ll Learn
Understand how and when HTML prototypes can fit into your design process Honestly assess your front-end coding skills and how you can progressively enrich your capabilities to make valuable contributions Recognize what you really need to prototype, balance it against other artifacts you’re creating, and identify when you’re spinning out of control Understand why in most successful projects, it’s not about the skills or deliverable, but about the process and collaboration with your teammates and stakeholders
Leah Buley
Leah Buley
What You’ll Learn
Self-document. As you’re working, you’re also creating the pieces that you need for the deliverable. Nothing is created that can’t be shared and used. Discourage time wasted on perfectionistic polishing of deliverables. Lowest fidelity necessary. Understand where 20% of the work will bring 80% of the benefit. Designed to help you prioritize. Understand that lean methods are those that do one thing at a time and do it well—answer a question, communicate a concept, establish a next step. Bite sized and with a purpose.
Todd Zaki Warfel
Todd Zaki Warfel
What You’ll Learn
Confidently use prototyping to gather feedback while you are still planning and designing your product. Understand that the value of the prototype shows up in the act of building it. Identify what the next steps are in working effective prototyping into a larger design process—waterfall or agile.
Tamara Adlin
Tamara Adlin
What You’ll Learn
See how effective and efficient ad hoc personas can be Overcome harmful issues in your organization Align your goals and your personas Tell the stories of your personas from end-to-end
Jeff Patton
Jeff Patton
What You’ll Learn
Understand the meaning of "Agile" Understand The Agile Manifesto - Where agility is a value system, more esthetic than process Recognize the seven characteristics of successful Agile Development Understand emerging common process life - Cycle and roles - The Customer, the Development Team, and The Coach Turn a snowman into an onion - The basic anatomy of an Agile iteration
Jared Spool
Jared Spool
What You’ll Learn
Encourage other team members to use critique to look at other on-going work Use critique to encourage designers to become introspective and revisit underlying precepts of their design Give great critique and encourage the designer to be receptive and engaged in the discussion, instead of being defensive and argumentative
Indi Young
Indi Young
What You’ll Learn
Analyze the transcripts Look for patterns Plan your logistics Analyze alignment and gaps
Jared Spool
Jared Spool
What You’ll Learn
Gather field research Analyze the data Build personas and their scenarios Integrate personas into the development process
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