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Watch, listen & learn from the world’s best UX experts.

Topic: Design Process

Agile, waterfall, a hybrid of the two … whatever your organizational structure and process, evolution is a vital aspect to growth. Find out about processes that help designers get data faster, communicate more clearly, and include their entire team on collaborative decision-making.

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Bruce McCarthy

Roadmaps Relaunched

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Bruce McCarthy

What You’ll Learn

  • Review the components of successful product roadmaps, from a clear product vision to business objectives, themes, disclaimers, and the use of broad timeframes.
  • Establish a product vision using best practices, and learn methods for accurately prioritizing goals and features in your roadmap.
  • Hear tips for how to obtain buy-in for your roadmap, presenting and sharing it with teams and stakeholders.
  • Learn the dos and don’ts for developing your roadmap and see examples of the many forms that roadmaps can take, from Kanban boards to a slide deck.
  • Get access to a free roadmap health assessment checklist, and tips for getting started on your new and improved roadmap.
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Kim Goodwin

Preventing the Swoop-and-Poop with Successful Stakeholder Engagement

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Kim Goodwin

What You’ll Learn

  • Identify if your approach is contributing to bad stakeholder behavior
  • Extract the best information from stakeholders early in the process
  • Build your interviewing and communication skills to get to the heart of what they want, and what you need to do to deliver it
  • Engage stakeholders throughout the project to get the feedback you need and help them feel their contribution is important
  • Adjust your stakeholder approach based on the organizational culture in which they work
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Jared Spool

From UI21: Is Design Metrically Opposed?

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Jared Spool

The world of metrics and analytics have often been at odds with how designers work. Design is a process where we finely tune our intuition to create great user experiences. Yet, sometimes, what we think is best rivals the metrics. So which do we believe-our gut or the data?

In the world of measures, metrics, and Key Performance Indicators some practices, like the growth hacking approach to increasing Monthly Average Users (MAUs), have hurt the online experience of Instagram and LinkedIn. While alternatives to satisfaction and net promoter score give insight into the design process and help designers have better instincts.

If you’re ready to talk to your teams about what you really need, help management interpret the data, and create analytical experiments that provide design insights, don’t miss this talk.

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Jeff Gothelf

There is No Such Thing as UX Strategy. There is Only Product Strategy.

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Jeff Gothelf

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

UX strategy is part of product strategy. It is not its own thing. Calling it out as such further isolates designers from their colleagues in “the business” and in Product Management. It does nothing to actually drive the value of a holistic user experience into the org’s mainstream conversations. Instead, designers should work closely with Product Managers to inform a product strategy conversation that considers not only the UX but the business’ and product’s success factors as well.

In this talk, Jeff Gothelf—co-author of Lean UX and the forthcoming Sense and Respond—will teach you:

  • Why carving out a separate “UX” strategy is detrimental to team and product cohesion
  • How collaboration between product managers and ux designers can help frame a holistic product strategy
  • How to divide strategic responsibilities between product managers and ux designers so that everyone has their seat at the table
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Nathan Curtis

A Tour of Today’s Online Style Guides

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Nathan Curtis

What You’ll Learn

  • Why examples are important and the best places to find inspiration for your style guide
  • How to create style guides even when you don’t have time
  • How to see your style guide with a critical eye for the purpose of fine-tuning
  • How to understand what your organization needs from your style guide
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Jeff Gothelf

A 5-Year Review of Lean UX

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Jeff Gothelf

What You’ll Learn

  • Agile UX: reduce confusion on agile teams and aim for good, iterative, user-centric designs
  • The brain of the agile process: create a foundation for evidence-based decisions—what to build, why, and how much design work is required
  • Possible in almost every environment: Lean UX is a framework capable of shaping itself to fit your needs
  • Ready for you to adopt: learn 2–3 tactics to share with your team and make the shift to integrate Lean UX
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Bruce McCarthy

Curing Shiny Object Syndrome: Prioritization Best Practices

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Bruce McCarthy

What You’ll Learn

  • How to bring disparate stakeholders together under a common framework
  • How to move past opinion, emotion, and personal agendas to set smart business goals
  • How to separate the merely good ideas from the truly great ones
  • How focusing on your goals and achieving success can transform your stakeholders into your biggest cheerleaders
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Brad Frost

Working With Atomic Design

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Brad Frost

What You’ll Learn

  • Identify the basic design elements that make up your website
  • Use these elements to create smart, scalable, maintainable designs
  • Convince everyone back at the office to ditch ad-hoc design and embrace a pattern-based workflow
  • Unite disparate teams and departments to build designs that deliver a consistent experience across multiple platforms
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Maria Giudice

Rise of the DEO: Leadership by Design

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Maria Giudice

In Rise of the DEO, Maria Giudice and her coauthor explore the intersection of creativity and business smarts. They look at how and why this unlikely coupling produces leaders capable of solving our increasingly complex business problems.

At Warm Gun, Maria will lead a conversation that focuses on techniques, tactics, and intuitions that create stronger leaders. She’ll untangle the characteristics and qualities that distinguish great creative leaders. She’ll introduce you to today’s role models and rule breakers. Join us to uncover your own skills to build, revive, or reinvent the next generation of great companies.
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PJ McCormick

Fostering Effective Collaboration in a Global Environment

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PJ McCormick

PJ’s team recently transitioned from reactive, agency-like project work to a proactive, self-driven roadmap. They had to figure out a way to collaborate efficiently across 5 different disciplines—and a bunch of time zones—to make awesome products for their customers. And, they had to convince everyone else at Amazon to get with the program.

Find out from PJ how talking and listening can be the key to creating meaningful change. He’ll share everything his team learned about winning allies, building responsive systems and processes, and meeting the needs of a user base that spans the globe.

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Samuel Hulick

Growing Your Userbase with Better Onboarding

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Samuel Hulick

Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns.

Samuel shares strategies that help you stop hemorrhaging signups. You’ll learn to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.

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Braden Kowitz

Designing for Startups

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Braden Kowitz

Most startup designers focus on delighting customers with how their products look and feel. But if a product isn’t solving a problem or meeting a need, customers won’t care how pretty it is. So, how can design be used to help shape the core of products? And how can designers convince their teams to let them go beyond visual design?

Braden Kowitz will share his insights into what startups really need from designers, as well as his team’s “Design Sprint” process for rapid prototyping. You’ll learn how user research lets you move faster and take more risks. How to work at the right level of fidelity. And how ugly things can lead to great design.

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Leah Buley

Hunches, Instincts, and Trusting Your Gut

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Leah Buley

What You’ll Learn

  • Assess the effectiveness of layout, typography, messaging, and more by looking at the hierarchy of information
  • Achieve maximum simplicity and conceptual coherence by looking at elements that feel out of place and asking yourself why
  • Examine the success of calls to action and ask, “What can I, the UX designer, do next?”
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Jared Spool

How Do We Design Designers?

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Jared Spool

What You’ll Learn

  • Why design students coming out of school don't know about responsive design or creating mobile apps
  • What's causing our self-taught hackers and C.S. grads having a tough time keeping up with the pace of technology innovation
  • Why our tendency to focus on skills alone isn’t sustainable
  • How we can start investing in the ways we create designers and fuel their growth
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Jared Spool

It’s a Great Time To Be a UX Designer

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Jared Spool

There’s never been a better time to be a designer. After years of wishing we’d have the recognition and appreciation for the value we bring, we’re now highly sought after for our talents and skills. A growing number of organizations have seen success through great design, from Apple to Cirque de Soleil to the White House. Others now want to get the same results. The demand for great designers has never been better.

Yet, as the proverb says, "Be careful for what you wish for, lest it become true." Now that everyone expects us to deliver great things, are we ready? While we’re presented with more opportunities than ever, we also have increased challenges.

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Jeff Patton

Story Mapping for UX Practitioners:
Tying Agile & UX Together

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Jeff Patton

What You’ll Learn

  • How to build a story map—something you already use—from scratch
  • How to overcome the Agile dogma that often starts projects off on the wrong foot
  • Why the story mapping vocabulary can alleviate the lack of common understanding that comes with tying Agile & UX together
  • You can put this process in place for projects you’re working on right now
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Nathan Curtis

From PDFs to HTML Prototypes

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Nathan Curtis

What You’ll Learn

  • Understand how and when HTML prototypes can fit into your design process
  • Honestly assess your front-end coding skills and how you can progressively enrich your capabilities to make valuable contributions
  • Recognize what you really need to prototype, balance it against other artifacts you’re creating, and identify when you’re spinning out of control
  • Understand why in most successful projects, it’s not about the skills or deliverable, but about the process and collaboration with your teammates and stakeholders
Headshot of Leah Buley
Leah Buley

Lean Methods for the UX Team of One

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Leah Buley

What You’ll Learn

  • Self-document. As you’re working, you’re also creating the pieces that you need for the deliverable. Nothing is created that can’t be shared and used.
  • Discourage time wasted on perfectionistic polishing of deliverables. Lowest fidelity necessary.
  • Understand where 20% of the work will bring 80% of the benefit. Designed to help you prioritize.
  • Understand that lean methods are those that do one thing at a time and do it well—answer a question, communicate a concept, establish a next step. Bite sized and with a purpose.
Headshot of Jeff Patton
Jeff Patton

An Agile UX Primer

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Jeff Patton

What You’ll Learn

  • Understand the meaning of "Agile"
  • Understand The Agile Manifesto - Where agility is a value system, more esthetic than process
  • Recognize the seven characteristics of successful Agile Development
  • Understand emerging common process life - Cycle and roles - The Customer, the Development Team, and The Coach
  • Turn a snowman into an onion - The basic anatomy of an Agile iteration
Headshot of Jared Spool
Jared Spool

Testing Your Critiquing Skills: Site Navigation

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Jared Spool

What You’ll Learn

  • Encourage other team members to use critique to look at other on-going work
  • Use critique to encourage designers to become introspective and revisit underlying precepts of their design
  • Give great critique and encourage the designer to be receptive and engaged in the discussion, instead of being defensive and argumentative