Virtual Seminar

Writing Vibrant, Compelling Web Copy

September 2010 90 minutes

You’ll learn to…

  • Effectively focus on your customers, not on your organization
  • Engage site visitors with a call to action and always with action verbs
  • Create vibrant copy in just fragments or in complete, grammatically correct sentences
  • Connect your plan for copy writing to this crazy new idea people are thinking about—content strategy
  • See where the conversation plays a key role in social media
Topics:

Write the engaging, vibrant, compelling content your site visitors are looking for. This seminar will give you lots of ideas, 7 nitty-gritty guidelines, and more to help you create great online conversations with your site visitors.
Think of content as conversation. Great copy is like having a great conversation. If you write as if you were on the phone, you'll put people in your writing. You'll write short sentences. You'll write with logical order. And you'll have satisfied site visitors.

With conversations, you guide your users to serve themselves. Most sites contain all the important messages sales and marketing want you to squeeze in, but a truly great site also supports the business by supporting customers throughout their visit to your site.
Web copy expert Ginny Redish, is back with an exclusive presentation created just for UIE. It tackles more critical topics from her acclaimed book, Letting Go of the Words.

  • Effectively focus on your customers, not on your organization

  • Engage site visitors with a call to action and always with action verbs

  • Create vibrant copy in just fragments or in complete, grammatically correct sentences

  • Connect your plan for copy writing to this crazy new idea people are thinking about—content strategy

  • See where the conversation plays a key role in social media