Topic: Business Strategy

Mapping Experiences: From Insight to Action

What You’ll Learn

• Follow a mapping process that invites engagement
• Use your maps to align your organization both internally and externally
• Conduct a workshop that encourages people to stand up and interact with your map
• Converge on possible next steps

Selling the Value of User Experience Design

What You’ll Learn

• Define user experience design
• Get strategies for making the case for UX
• Learn how to demonstrate the value of UX in your organization
• Make a plan for building and sustaining momentum

Building Consensus by Mapping Experiences

What You’ll Learn

• Get practical advice on how mapping experiences can lead to strategic conversations in your organization
• Learn specific techniques that you can use to facilitate design conversations with business leaders
• Gain advice on how to leverage your design skills to influence business strategy and change organizations

Radical Focus

From Rosenfeld Media's Product Management + User Experience Virtual Conference.

Getting a team to work together and achieve a goal can be as much about picking the goal as picking the team. Too many companies fail at making big changes or tackling big problems because they fail to focus, prioritize, and motivate all members of the team.

In this talk, Christina Wodtke, author of the forthcoming Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, will teach you how to tackle and realize big goals in a methodical way using Objectives and Key Results (OKRs). You’ll learn the beauty of a good fail and how regular check-ins can keep you on track to success. Christina has devoted her career to tackling monumental tasks. She’s helped grow companies like LinkedIn, Yahoo, and the New York Times. Nowadays she works with startups and entrepreneurs, sharing her strategies for success and inspiring them to pursue big goals and outlandish dreams.

Curing Shiny Object Syndrome: Prioritization Best Practices

What You’ll Learn

• How to bring disparate stakeholders together under a common framework
• How to move past opinion, emotion, and personal agendas to set smart business goals
• How to separate the merely good ideas from the truly great ones
• How focusing on your goals and achieving success can transform your stakeholders into your biggest cheerleaders

Rise of the DEO: Leadership by Design

In Rise of the DEO, Maria Giudice and her coauthor explore the intersection of creativity and business smarts. They look at how and why this unlikely coupling produces leaders capable of solving our increasingly complex business problems.

At Warm Gun, Maria will lead a conversation that focuses on techniques, tactics, and intuitions that create stronger leaders. She’ll untangle the characteristics and qualities that distinguish great creative leaders. She’ll introduce you to today’s role models and rule breakers. Join us to uncover your own skills to build, revive, or reinvent the next generation of great companies.
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UX Strategy Means Business

What You’ll Learn

• How an expanded notion of content is critical to understanding the value of user experience
• Where to tailor your design strategy to the five priorities every senior executive cares about
• Which of the emerging business model variations for content might be the right direction for your business

Mapping Your Success with Objectives and Key Results

What You’ll Learn

• Commit to bold objectives and key results
• Fine-tune your objectives with wins and fails
• Establish a pace for measuring and tweaking results
• Cascade objectives and key results throughout your organization

Defining a UX Design Strategy

What You’ll Learn

• Defining what strategy is and isn’t
• Developing a repeatable framework for decision-making
• Using the UX Strategy Blueprint
• Pitching your UX strategy to others

Lean Roadmapping: Where Product Management & UX Meet

What You’ll Learn

• Focus on what matters
• Validate ideas with prototypes
• Use findings to guide your roadmap

Designing Effective Content Marketing

What You’ll Learn

• Understand the value of content marketing
• Work collaboratively with cross-functional teams
• Find a starting point for measurement
• Measure how your content boosts revenue

Managing Content Sprawl

What You’ll Learn

• Identify how taxonomy can change your UX
• Apply taxonomy-driven design in your organization
• Deliver content through taxonomy-driven structures
• Capitalize on the unique aspects of dynamic content

Design as a Business Tool: From Research to Experience Roadmaps

What You’ll Learn

• Make a business-decision framework work for design
• Utilize research to inform long-term decision making
• Create a strategic roadmap using design tools
• Map the design process to the business outcome

A Content Strategy Roadmap

What You’ll Learn

• Create, deliver, and govern your content
• Determine how content serves your organization
• Design for your content
• Establish and maintain a repeatable process

Discussing Design: The Art of Critique

What You’ll Learn

• Structure projects to include more feedback loops
• Listen to stakeholder comments with increased objectivity
• Separate problem solving from critical thinking
• Give and receive critiques differently, and for the better

Bringing Order to Your Intranet

What You’ll Learn

• Understand the 5 purposes of intranets
• Find the right intranet mix for your organization
• Apply field-research techniques to understand staff needs
• Design intranets that are both usable and useful for Your Organization

Combining Curation with Your Content Strategy

What You’ll Learn

• How curated content will help you execute a content strategy
• Why a solid point-of-view drives your strategy
• Where automated publishing tools often work against you
• Why storytelling cultivates content for your target audience
• How to utilize storytelling techniques to craft the best experience
• How to avoid trouble when curating

Writing Vibrant, Compelling Web Copy

What You’ll Learn

• Focus on your customers, not your organization
• Know what your customers want to accomplish
• Know what you want your site to accomplish
• Connect your plan for copywriting to your content strategy