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Topic:
Content
Margot Bloomstein
Margot Bloomstein
What You’ll Learn
Explore the problems caused when internal truths trump external data Meet your audience where they are with your unique voice Gain your audience’s trust by delivering the right volume and types of content Reflect and rebuild trust by empowering your audience with vulnerability
Andy Fitzgerald
Andy Fitzgerald
What You’ll Learn
Understand the brain’s two modes of interrogating the world around us Discover the role of context in the meaning we assign to words Grasp the salient thresholds at which the message we’re trying to convey “clicks” … or crumbles Learn the ways you can leverage this knowledge to make better design decisions in the work you do
Elizabeth McGuane
Elizabeth McGuane
What You’ll Learn
Understand the difference between voice and tone Maintain voice and tone across channels Learn what a language pattern is
Jenn Lukas
Jenn Lukas
What You’ll Learn
The role of performance and image size, and strategies to deal with them How to approach art direction across screen sizes from content, design, and technological angles Image formats—like SVG and WebM—to get the best performing image for each scenario How to deliver assets and code samples for implementation on the web
Steve Fisher
Steve Fisher
What You’ll Learn
Set up a framework for success Establish content types Prioritize content chunks Sketch the content model
Jonathon Colman
Jonathon Colman
What You’ll Learn
Create a foundation for Approach content with an Learn how to create better content experiences for interfaces Build better content experiences
Mara Zepeda
Mara Zepeda
The challenge for Mara’s team at Switchboard was fostering that sense of trust in a strictly online community. People are hungry to connect, to help and be helped. But how much community building can you do if people never get together face-to-face?
Mara shares how Switchboard became a place where people can get what they need from people they trust. By limiting content and functionality. By making deliberate aesthetic choices. And by reaching out to community influencers in-real-life to foster a sense of trust between folks who might never meet face to face.
Steph Hay
Steph Hay
What You’ll Learn
The value of writing real content before there’s an interface Why voice and tone at each interaction is vital to engagement The broad-to-narrow flow for introducing users to new content or interactions How to apply Content-first UX Design and Contextual Learning
Steph Hay
Steph Hay
What You’ll Learn
Video Game Design Content-first UX Design Contextual Learning Flipping our Paradigm
Karen McGrane
Karen McGrane
What You’ll Learn
Identify what content you want to publish on mobile versus desktop Create an editorial workflow that’s realistic for your team and CMS Edit content to make it easier to read on all devices Add structure to your content to make it more flexible
Des Traynor
Des Traynor
What You’ll Learn
Identify effective microcopy Design for microcopy Follow a practical framework Use complementary media to engage users
Ahava Leibtag
Ahava Leibtag
What You’ll Learn
Understand the value of content marketing Work collaboratively with cross-functional teams Find a starting point for measurement Measure how your content boosts revenue
Stephanie Lemieux
Stephanie Lemieux
What You’ll Learn
Identify how taxonomy can change your UX Apply taxonomy-driven design in your organization Deliver content through taxonomy-driven structures Capitalize on the unique aspects of dynamic content
Stephen Hay
Stephen Hay
What You’ll Learn
Start with the content Establish UX flows and styles in text Create and present web-based mockups Keep styles in-check
Aaron Gustafson
Aaron Gustafson
What You’ll Learn
Create experiences without technological constraints Stop assuming users are just like you Make a content-first approach work Establish a solid strategy for planning
Margot Bloomstein
Margot Bloomstein
What You’ll Learn
Determine if “slow content” is right for your company Balance your brand voice with your users’ needs Pull users through content to encourage learning and discovery Help your users make decisions more confidently
Kate Kiefer Lee
Kate Kiefer Lee
What You’ll Learn
Nail your brand voice—and keep it consistent Determine your tone of voice Write content with personality Craft a practical style guide
Steph Hay
Steph Hay
What You’ll Learn
Speak the language your audiences use Test content—online and offline—for its understandability See your forms as conversations (not just conversions) Be helpful even when you don’t meet expectations
Kristina Halvorson
Kristina Halvorson
What You’ll Learn
Create, deliver, and govern your content Determine how content serves your organization Design for your content Establish and maintain a repeatable process
Luke Wroblewski
Luke Wroblewski
What You’ll Learn
How to organize your content and services for mobile users Why you should design for content first, navigation second Effective ways to layout navigation menus on mobile screens How to choose between multi-device design solutions like responsive design & device experiences
Karen McGrane
Karen McGrane
What You’ll Learn
Expand from desktop to mobile publishing Approach content with a mobile mindset Model content for awesome mobile viewing Maintain and govern your mobile content
Steph Hay
Steph Hay
What You’ll Learn
Avoid patterns that lead to super boring content Recognize the 4 characteristics of compelling content Write powerful content from scratch Edit and prioritize messages in existing content
Margot Bloomstein
Margot Bloomstein
What You’ll Learn
How curated content will help you execute a content strategy Why a solid point-of-view drives your strategy Where automated publishing tools often work against you Why storytelling cultivates content for your target audience How to utilize storytelling techniques to craft the best experience How to avoid trouble when curating
Ginny Redish
Ginny Redish
What You’ll Learn
Focus on your customers, not your organization Know what your customers want to accomplish Know what you want your site to accomplish Connect your plan for copywriting to your content strategy
Donna Spencer
Donna Spencer
What You’ll Learn
Recognize which organization schemes are the most popular Understand where to use schemes, and tips for each Identify when and how you can combine schemes Start with one scheme and use a different scheme at the next level
Bryan Eisenberg
Bryan Eisenberg
What You’ll Learn
Keep relevance, credibility, and navigation in mind when developing content Understand how Google is relying on the hidden signals of the user experience more than ever before Understand how persuasion is different from task orientation & why that’s important
Whitney Quesenbery
Whitney Quesenbery
What You’ll Learn
Realize that good storytelling takes practice Let stories persuade, by letting your audience think about something new Understand why the most effective stories can happen in awkward places or at inopportune times, because we're simply always telling stories Understand why details you choose to leave out of your story can be as important as those you choose to include
Kristina Halvorson
Kristina Halvorson
What You’ll Learn
See content strategy (and its business value) defined and explained in plain language Find out why so many web projects implode in the content development phase, and how to avoid those unnecessary costs and delays Discover simple ways to introduce content strategy into your user experience design process Learn about the easy-to-use tools to plan, create, and govern your online content Get solid, practical advice on staffing and resource allocation for web editorial roles and responsibilities
Ginny Redish
Ginny Redish
What You’ll Learn
Focus on giving information not on posting documents Break up long text into short pieces Create links using site visitors' words Recognize that site visitors are very focused on what they came for Write conversational sentences
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