Topic: Content

Let’s Talk About Responsive Images and Performance

What You’ll Learn

• The role of performance and image size, and strategies to deal with them
• How to approach art direction across screen sizes from content, design, and technological angles
• Image formats—like SVG and WebM—to get the best performing image for each scenario
• How to deliver assets and code samples for implementation on the web

Content Modelling: Creating Responsive Content Experiences

What You’ll Learn

• Set up a framework for success
• Establish content types
• Prioritize content chunks
• Sketch the content model

Bringing IRL Online

The challenge for Mara’s team at Switchboard was fostering that sense of trust in a strictly online community. People are hungry to connect, to help and be helped. But how much community building can you do if people never get together face-to-face?

Mara shares how Switchboard became a place where people can get what they need from people they trust. By limiting content and functionality. By making deliberate aesthetic choices. And by reaching out to community influencers in-real-life to foster a sense of trust between folks who might never meet face to face.

What Video Games Teach Us about UX

What You’ll Learn

• The value of writing real content before there’s an interface
• Why voice and tone at each interaction is vital to engagement
• The broad-to-narrow flow for introducing users to new content or interactions
• How to apply Content-first UX Design and Contextual Learning

Content-first UX Design: What Video Games Teach Us About UX

What You’ll Learn

• Video Game Design
• Content-first UX Design
• Contextual Learning
• Flipping our Paradigm

Defining Your Mobile Content Strategy

What You’ll Learn

• Identify what content you want to publish on mobile versus desktop
• Create an editorial workflow that’s realistic for your team and CMS
• Edit content to make it easier to read on all devices
• Add structure to your content to make it more flexible

Microcopy that Strengthens Your Design’s Experience

What You’ll Learn

• Identify effective microcopy
• Design for microcopy
• Follow a practical framework
• Use complementary media to engage users

Designing Effective Content Marketing

What You’ll Learn

• Understand the value of content marketing
• Work collaboratively with cross-functional teams
• Find a starting point for measurement
• Measure how your content boosts revenue

Managing Content Sprawl

What You’ll Learn

• Identify how taxonomy can change your UX
• Apply taxonomy-driven design in your organization
• Deliver content through taxonomy-driven structures
• Capitalize on the unique aspects of dynamic content

Responsive Web Design Workflow

What You’ll Learn

• Start with the content
• Establish UX flows and styles in text
• Create and present web-based mockups
• Keep styles in-check

Designing Across Devices with Progressive Enhancement

What You’ll Learn

• Create experiences without technological constraints
• Stop assuming users are just like you
• Make a content­-first approach work
• Establish a solid strategy for planning

Voice and Tone: Creating Content for Humans

What You’ll Learn

• Nail your brand voice—and keep it consistent
• Determine your tone of voice
• Write content with personality
• Craft a practical style guide

A Content Strategy Roadmap

What You’ll Learn

• Create, deliver, and govern your content
• Determine how content serves your organization
• Design for your content
• Establish and maintain a repeatable process

Organizing Mobile Web Experiences

What You’ll Learn

• How to organize your content and services for mobile users
• Why you should design for content first, navigation second
• Effective ways to layout navigation menus on mobile screens
• How to choose between multi-device design solutions like responsive design & device experiences

Organization Schemes for Web Content

What You’ll Learn

• Recognize which organization schemes are the most popular
• Understand where to use schemes, and tips for each
• Identify when and how you can combine schemes
• Start with one scheme and use a different scheme at the next level

Produce a More Persuasive Site: Where Design & Marketing Meet

What You’ll Learn

• Keep relevance, credibility, and navigation in mind when developing content
• Understand how Google is relying on the hidden signals of the user experience more than ever before
• Understand how persuasion is different from task orientation & why that’s important