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Watch, listen & learn from the world’s best UX experts.

Topic: Content

Headshot of Andy Fitzgerald
Andy Fitzgerald

Language Arts for the Lizard Brain

Headshot of Andy Fitzgerald
Andy Fitzgerald

What You’ll Learn

  • Understand the brain’s two modes of interrogating the world around us
  • Discover the role of context in the meaning we assign to words
  • Grasp the salient thresholds at which the message we’re trying to convey “clicks” … or crumbles
  • Learn the ways you can leverage this knowledge to make better design decisions in the work you do
Headshot of Jenn Lukas
Jenn Lukas

Let’s Talk About Responsive Images and Performance

Headshot of Jenn Lukas
Jenn Lukas

What You’ll Learn

  • The role of performance and image size, and strategies to deal with them
  • How to approach art direction across screen sizes from content, design, and technological angles
  • Image formats—like SVG and WebM—to get the best performing image for each scenario
  • How to deliver assets and code samples for implementation on the web
Headshot of Mara Zepeda
Mara Zepeda

Bringing IRL Online

Headshot of Mara Zepeda
Mara Zepeda

The challenge for Mara’s team at Switchboard was fostering that sense of trust in a strictly online community. People are hungry to connect, to help and be helped. But how much community building can you do if people never get together face-to-face?

Mara shares how Switchboard became a place where people can get what they need from people they trust. By limiting content and functionality. By making deliberate aesthetic choices. And by reaching out to community influencers in-real-life to foster a sense of trust between folks who might never meet face to face.

Headshot of Luke Wroblewski
Luke Wroblewski

Organizing Mobile Web Experiences

Headshot of Luke Wroblewski
Luke Wroblewski

What You’ll Learn

  • How to organize your content and services for mobile users
  • Why you should design for content first, navigation second
  • Effective ways to layout navigation menus on mobile screens
  • How to choose between multi-device design solutions like responsive design & device experiences
Headshot of Margot Bloomstein
Margot Bloomstein

Combining Curation with Your Content Strategy

Headshot of Margot Bloomstein
Margot Bloomstein

What You’ll Learn

  • How curated content will help you execute a content strategy
  • Why a solid point-of-view drives your strategy
  • Where automated publishing tools often work against you
  • Why storytelling cultivates content for your target audience
  • How to utilize storytelling techniques to craft the best experience
  • How to avoid trouble when curating
Headshot of Whitney Quesenbery
Whitney Quesenbery

Storytelling for UX

Headshot of Whitney Quesenbery
Whitney Quesenbery

What You’ll Learn

  • Realize that good storytelling takes practice
  • Let stories persuade, by letting your audience think about something new
  • Understand why the most effective stories can happen in awkward places or at inopportune times, because we're simply always telling stories
  • Understand why details you choose to leave out of your story can be as important as those you choose to include
Headshot of Kristina Halvorson
Kristina Halvorson

Content Strategy: Maximizing a Business Asset

Headshot of Kristina Halvorson
Kristina Halvorson

What You’ll Learn

  • See content strategy (and its business value) defined and explained in plain language
  • Find out why so many web projects implode in the content development phase, and how to avoid those unnecessary costs and delays
  • Discover simple ways to introduce content strategy into your user experience design process
  • Learn about the easy-to-use tools to plan, create, and govern your online content
  • Get solid, practical advice on staffing and resource allocation for web editorial roles and responsibilities