Storytelling is a ubiquitous term these days. You might even say that it’s having a moment, and with good reason. There is an art and a science to using stories effectively to engage with audiences. Stories frame and humanize experiences. They can bridge gaps of understanding for both external audiences and internal groups within an organization. When done well, stories engage and motivate people.
In this virtual conference, we have three speakers who will share their expertise at using story as a tool for communicating narratives that transform digital experiences, reach across divides in internal communications, and create actionable, measurable experiences.
Stories frame the way in which we interact with products and services. Stories communicate feelings and provide a framework for the way we interact with a product over time. How else do we share the value and purpose of what we are doing, if not through story?
Former designer, user experience strategist, product manager, and filmmaker, Donna Lichaw knows a lot about crafting narratives that appeal to audiences. She’ll share with us her approach to defining and applying narrative structure to digital experiences.
Stories not only apply to the way in which we create and communicate product experiences. They can be used expertly to align internal groups around a particular idea or strategy. Coupled with evidence-based data and a human-centered narrative, story is a critical component to internal strategic communications.
A veteran of the experience design industry and former Forrester analyst, Leah Buley will share with us her approach to using story narratives to rally teams around a specific idea or strategy.
Successful story narratives crystallize an experience and a product strategy for both external audiences and internal stakeholders. What many practitioners lack is an understanding of how to make stories both actionable and measurable.
Author and Internet marketing strategy pioneer, Jeffrey Eisenberg will share with us his hands-on, practical approach to creating personas and stories that are quick to develop, deploy, and measure.
You'll understand what users expect from your product, how you engage them, how you test and determine what users want.
September 22 12:00pm ET
with Donna Lichaw
Stories frame the way in which we interact with products and services. Former designer, user experience strategist, product manager, and filmmaker, Donna Lichaw knows a lot about crafting narratives that appeal to audiences. She shares her approach to defining and applying narrative structure to digital experiences.
September 22 1:00pm ET
with Leah Buley
Stories not only apply to the way in which we create and communicate product experiences. They can be used expertly to align internal groups around a particular idea or strategy. Coupled with evidence-based data and a human-centered narrative, story is a critical component to internal strategic communications. Leah Buley shares her approach to using story narratives to rally teams around a specific idea or strategy.
September 22 1:59pm ET
with Jeffrey Eisenberg
Successful story narratives crystallize an experience and a product strategy for both external audiences and internal stakeholders. What many practitioners lack is an understanding of how to make stories both actionable and measurable. Jeffrey Eisenberg shares his hands-on, practical approach to creating personas and stories that are quick to develop, deploy, and measure.