April 22, 2017
Melissa knows that not all experts agree over the nature of a Minimum Viable Product (MVP). Is it a first release, a product rushed to market, or part of an iterative product approach? Product Manager and UX Designer Melissa Perri explains that MVPs are part of a process. They are an experiment to learn more about our customers: the problems they have and the solutions we can offer.
Before you get started on a product solution, and to minimize the risk of creating something that won't find a foothold with your target audience, Perri recommends asking the following questions:
- Do our customers really have this problem?
- What do our customers expect to gain in the end?
- What are our customers doing to solve their problems now?
- What do they care about in a solution?
- Where will they use the solution?