Virtual Seminar

Defining a UX Design Strategy

August 2014 90 minutes

  • Defining what strategy is and isn’t
  • Developing a repeatable framework for decision-making
  • Using the UX Strategy Blueprint
  • Pitching your UX strategy to others
Topics:

Establishing a realistic strategy is a creative endeavor based on analysis and results in a practical plan.

Of course, it also can be a frustrating, ambiguous process fueled by pipe dreams and personal opinions. (For too many teams, this is a daily reality.)

So what characteristics lead to concrete elements that will actually work for your team?

Find out from Jim Kalbach, principal UX designer at Citrix. He knows how to remove fuzziness from design discussions and inspire consistent action from diverse personalities.

  • Defining what strategy is and isn’t

    • How to develop guiding principles that overcome the challenges you’re facing
    • What inspires consistency in behavior, and how strategy relates to analysis and planning
  • Developing a repeatable framework for decision-making

    • The common elements of successful strategies
    • Techniques to tie high-level business goals to detailed-level team implementation
  • Using the UX Strategy Blueprint

    • How UX tools like experience maps help us define a realistic strategy
    • What the UX Strategy Blueprint is, and how it aligns your team around action
  • Pitching your UX strategy to others

    • The workshops, documents, and diagrams that help you communicate about your strategy
    • Case studies in “designing communication” to champion your strategy internally

Attend this seminar if you want to:

  • Define a coherent UX design strategy for your team
  • Diagnose problems in your existing UX design strategy
  • Get a concrete set of decision-making criteria to align your team
  • Ensure UX work effectively supports business objectives

If your strategy discussions feel more like political battles than progressive team-building, this seminar is for you.

Premium Access Only Become a Subscriber to watch it now