- Defining what strategy is and isn’t
- Developing a repeatable framework for decision-making
- Using the UX Strategy Blueprint
- Pitching your UX strategy to others
Establishing a realistic strategy is a creative endeavor based on analysis and results in a practical plan.
Of course, it also can be a frustrating, ambiguous process fueled by pipe dreams and personal opinions. (For too many teams, this is a daily reality.)
So what characteristics lead to concrete elements that will actually work for your team?
Find out from Jim Kalbach, principal UX designer at Citrix. He knows how to remove fuzziness from design discussions and inspire consistent action from diverse personalities.
Defining what strategy is and isn’t
- How to develop guiding principles that overcome the challenges you’re facing
- What inspires consistency in behavior, and how strategy relates to analysis and planning
Developing a repeatable framework for decision-making
- The common elements of successful strategies
- Techniques to tie high-level business goals to detailed-level team implementation
Using the UX Strategy Blueprint
- How UX tools like experience maps help us define a realistic strategy
- What the UX Strategy Blueprint is, and how it aligns your team around action
Pitching your UX strategy to others
- The workshops, documents, and diagrams that help you communicate about your strategy
- Case studies in “designing communication” to champion your strategy internally
Attend this seminar if you want to:
- Define a coherent UX design strategy for your team
- Diagnose problems in your existing UX design strategy
- Get a concrete set of decision-making criteria to align your team
- Ensure UX work effectively supports business objectives
If your strategy discussions feel more like political battles than progressive team-building, this seminar is for you.
Jim explains what you'll learn in this 90‑second preview…
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Consulting and Education with Mural.ly, a leading online whiteboard for digital collaboration. Previously, Jim has worked with large companies, such as Audi, SONY, Elsevier Science, Lexis Nexis, Citrix, and eBay, among others.
Before returning to the US in 2013 after living for fifteen years in Germany, Jim was the co-founder of the European Information Architecture conferences. He also co-founded the IA Konferenz series in Germany.
Jim’s plays jazz bass in jam sessions and combos in Jersey City, where his currently lives. In 2007 Jim published his first book, Designing Web Navigation (O’Reilly). His second book, Mapping Experiences (O'Reilly), is due out in 2015. He blogs at http://www.experiencinginformation.com and tweets at @jimkalbach