Topic: User Engagement

Mapping Experiences: From Insight to Action

What You’ll Learn

• Follow a mapping process that invites engagement
• Use your maps to align your organization both internally and externally
• Conduct a workshop that encourages people to stand up and interact with your map
• Converge on possible next steps

Ends: Why We Overlook Endings and Why We Shouldn't

What You’ll Learn

• The opportunities for brands to own the entire lifecycle from onboarding through offboarding
• What a good closure experience looks like
• Bringing these best practices in creating closure for your team

Friction, More or Less

What You’ll Learn

• Discover how friction changes our behavior
• Find adverse friction and determine the best way to remove it
• Consider using good friction for security, certainty, and learning
• Examine the types of friction that don’t require product changes

Shaping Behavior, By Design

What You’ll Learn

• Understand the whys and hows that drive behavior
• Discover the importance of engaging with users at the behavioral level
• Learn how to close the feedback loop on your designs; making, testing, iterating, and learning.
• Get prototyping options to observe and elicit behaviors

Designing Motivational Interventions

What You’ll Learn

• What is behavior change design and how is it different from traditional UX?
• How can we influence behavior in digital interventions?
• What is the process for behavior change design?
• How do we know that digital interventions work?

How to Improve Your Product Design with Game Thinking

What You’ll Learn

• Create An Experience That Evolves Over Time
• Find The Fun In Your Core Loop
• Connect With Your Super Fans
• Build Your Roadmap With Game Thinking

Improve UX With Animation

What You’ll Learn

• Make the case for animation
• Take animations from good to great
• Learn best practices that enhance an interface
• See where animation fits in your process

Growing Your Userbase with Better Onboarding

Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns.

Samuel shares strategies that help you stop hemorrhaging signups. You’ll learn to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.

Defining a UX Design Strategy

What You’ll Learn

• Defining what strategy is and isn’t
• Developing a repeatable framework for decision-making
• Using the UX Strategy Blueprint
• Pitching your UX strategy to others

Content-first UX Design: What Video Games Teach Us About UX

What You’ll Learn

• Video Game Design
• Content-first UX Design
• Contextual Learning
• Flipping our Paradigm

Microcopy that Strengthens Your Design’s Experience

What You’ll Learn

• Create effective microcopy for your user interface
• Use microcopy to get appropriate content and behavior from your users
• Determine the qualities of good microcopy
• Send the right type of message to the right people at the right time in the right way

Gaining Design Insights from Your Research Recruiting Process

What You’ll Learn

• Implement a proven methodology for participant recruiting
• Find participants who are invested in your designs
• Focus on behavior first
• Meet users you didn't know you had

Controlling the Pace of UX with Content Strategy

What You’ll Learn

• Determine if “slow content” is right for your company
• Balance your brand voice with your users’ needs
• Pull users through content to encourage learning and discovery
• Help your users make decisions more confidently

Mapping Emotion to Experience

What You’ll Learn

• The unconscious side of the user experience
• How to map emotion to experience—and work it into your team’s daily practice
• Focusing on product design within the context of the customer’s life
• Why contextual research doesn’t need to be so hard

Building Trust with Your Users through Messaging & Copy

What You’ll Learn

• Speak the language your audiences use
• Test content—online and offline—for its understandability
• See your forms as conversations (not just conversions)
• Be helpful even when you don’t meet expectations

The Three Levels of Happy Design

What You’ll Learn

• Design for the overall feeling rather than single interactions
• Decide which actions to take when designing for pleasure, flow, or meaning
• Create design principles based on the properties of the framework
• Measure users’ emotional reactions to designs

Build a Winning UX Strategy from the Kano Model

What You’ll Learn

• Focus on your users’ expectations
• Spot the Kano Model at work
• Apply the Kano Model to your UX strategy
• Generate excitement with small investments

Writing Content for Usability

What You’ll Learn

• Avoid patterns that lead to super boring content
• Recognize the 4 characteristics of compelling content
• Write powerful content from scratch
• Edit and prioritize messages in existing content

Culture: You’re Soaking In It

What You’ll Learn

• Lead valuable interviews by empathizing with and observing participants.
• Recognize when your perceptions are clouding your analysis of data.
• Create insights in a collaborative process, without jumping straight to solutions.
• Push your brainstorming exercises to consider all possibilities.

Input: Moving Beyond Forms

What You’ll Learn

• Elevate mobile alongside — or above — your traditional web design.
• Discuss the value of mobile in ways your boss will understand.
• Disrupt the native app bias by exploring mobile web opportunities.
• Design powerful experiences using simple, tactile and gesture interactions.

Produce a More Persuasive Site: Where Design & Marketing Meet

What You’ll Learn

• Keep relevance, credibility, and navigation in mind when developing content
• Understand how Google is relying on the hidden signals of the user experience more than ever before
• Understand how persuasion is different from task orientation & why that’s important