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Topic:
User Engagement
Jim Kalbach
Jim Kalbach
What You’ll Learn
Follow a mapping process that invites engagement Use your maps to align your organization both internally and externally Conduct a workshop that encourages people to stand up and interact with your map Converge on possible next steps
Joe Macleod
Joe Macleod
What You’ll Learn
The opportunities for brands to own the entire lifecycle from onboarding through offboarding What a good closure experience looks like Bringing these best practices in creating closure for your team
Stephen Anderson
Stephen Anderson
What You’ll Learn
Discover how friction changes our behavior Find adverse friction and determine the best way to remove it Consider using good friction for security, certainty, and learning Examine the types of friction that don’t require product changes
Chris Risdon
Chris Risdon
What You’ll Learn
Understand the whys and hows that drive behavior Discover the importance of engaging with users at the behavioral level Learn how to close the feedback loop on your designs; making, testing, iterating, and learning. Get prototyping options to observe and elicit behaviors
Dustin DiTommaso
Dustin DiTommaso
What You’ll Learn
What is behavior change design and how is it different from traditional UX? How can we influence behavior in digital interventions? What is the process for behavior change design? How do we know that digital interventions work?
Amy Jo Kim
Amy Jo Kim
What You’ll Learn
Create An Experience That Evolves Over Time Find The Fun In Your Core Loop Connect With Your Super Fans Build Your Roadmap With Game Thinking
Rachel Nabors
Rachel Nabors
What You’ll Learn
Make the case for animation Take animations from good to great Learn best practices that enhance an interface See where animation fits in your process
Samuel Hulick
Samuel Hulick
Frustration drives people to sign up for products in hopes of improving their lives. The space between the intolerable “before” and the ideal “after” is your project’s “improvement trajectory.” And once this is defined, it’s easier to identify key moments in the customer journey and match them to design patterns.
Samuel shares strategies that help you stop hemorrhaging signups. You’ll learn to create quality onboarding experiences that target your users’ frustrations and move them from A to B in their lives, instead of just A to B in your app.
Jim Kalbach
Jim Kalbach
What You’ll Learn
Defining what strategy is and isn’t Developing a repeatable framework for decision-making Using the UX Strategy Blueprint Pitching your UX strategy to others
Steph Hay
Steph Hay
What You’ll Learn
Video Game Design Content-first UX Design Contextual Learning Flipping our Paradigm
Des Traynor
Des Traynor
What You’ll Learn
Create effective microcopy for your user interface Use microcopy to get appropriate content and behavior from your users Determine the qualities of good microcopy Send the right type of message to the right people at the right time in the right way
Dana Chisnell
Dana Chisnell
What You’ll Learn
Implement a proven methodology for participant recruiting Find participants who are invested in your designs Focus on behavior first Meet users you didn't know you had
Margot Bloomstein
Margot Bloomstein
What You’ll Learn
Determine if “slow content” is right for your company Balance your brand voice with your users’ needs Pull users through content to encourage learning and discovery Help your users make decisions more confidently
Kelly Goto
Kelly Goto
What You’ll Learn
The unconscious side of the user experience How to map emotion to experience—and work it into your team’s daily practice Focusing on product design within the context of the customer’s life Why contextual research doesn’t need to be so hard
Steph Hay
Steph Hay
What You’ll Learn
Speak the language your audiences use Test content—online and offline—for its understandability See your forms as conversations (not just conversions) Be helpful even when you don’t meet expectations
Dana Chisnell
Dana Chisnell
What You’ll Learn
Design for the overall feeling rather than
single interactions Decide which actions to take when designing for pleasure, flow, or meaning Create design principles based on the properties of the framework Measure users’ emotional reactions to designs
Jared Spool
Jared Spool
What You’ll Learn
Focus on your users’ expectations Spot the Kano Model at work Apply the Kano Model to your UX strategy Generate excitement with small investments
Steph Hay
Steph Hay
What You’ll Learn
Avoid patterns that lead to super boring content Recognize the 4 characteristics of compelling content Write powerful content from scratch Edit and prioritize messages in existing content
Steve Portigal
Steve Portigal
What You’ll Learn
Lead valuable interviews by empathizing with and observing participants. Recognize when your perceptions are clouding your analysis of data. Create insights in a collaborative process, without jumping straight to solutions. Push your brainstorming exercises to consider all possibilities.
Luke Wroblewski
Luke Wroblewski
What You’ll Learn
Elevate mobile alongside — or above — your traditional web design. Discuss the value of mobile in ways your boss will understand. Disrupt the native app bias by exploring mobile web opportunities. Design powerful experiences using simple, tactile and gesture interactions.
Bryan Eisenberg
Bryan Eisenberg
What You’ll Learn
Keep relevance, credibility, and navigation in mind when developing content Understand how Google is relying on the hidden signals of the user experience more than ever before Understand how persuasion is different from task orientation & why that’s important
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